Spreadsheet style GTM data platform with waterfall enrichment and AI research agents
Clay is the build environment the GTM engineering role grew up around: it does not sell you a database, it sells you the plumbing to buy from 200+ of them and act on the result.
Best for
GTM, RevOps and growth teams with someone technical enough to build workflows, who want many data providers, AI research and CRM sync in one place.
Not great for
Teams that want a fixed price per contact and a tool that works out of the box, since Clay's value depends on someone designing the workflows and managing two meters.
Starting price
$167/mo
Pricing model
Credit packs
Free trial
14 days, no card
Platforms
Web app
Founded
2017
Headquarters
United States
Clay, in plain terms
Clay is a go to market data platform that looks like a spreadsheet and behaves like an orchestration layer. Instead of selling its own contact database, Clay routes each record through a marketplace of data providers, which their site puts at 200+, using what they call waterfall enrichment: providers run in sequence until one returns a result, so coverage comes from the stack rather than from a single vendor. On top of that sit Claygent, an AI agent with web research access that generates custom data points, signals such as job changes, promotions, hiring, company news and web intent, an Audiences layer for search and list building, a native email sequencer, ad audience sync to LinkedIn, Meta and Google, and warehouse connections to Snowflake, Fivetran, Postgres, Databricks and BigQuery. Clay became the reference tool for the GTM engineering role, and its own numbers are steep: $100M ARR reached in December 2025, 14,000 customers and a January 2026 employee tender offer priced at a $5B valuation, following a $100M Series C at $3.1B in August 2025. The main friction is the meter. Plans bill two separate currencies, actions and data credits, unused actions reset monthly, only about one month of credits rolls over on the mid tiers, and top up credits carry a 30 percent premium. Power comes with a build cost: Clay rewards teams that have someone willing to design workflows.
Key features
- Waterfall enrichment across a marketplace of 200+ data providers
- Claygent, an AI research agent with web access and custom output columns
- Signals for job changes, promotions, new hires, company news, social listening and web intent
- Audiences for unlimited search, CSV upload and CRM or warehouse imports
- Native email sequencer, plus push to external campaign tools
- Ad audience sync to LinkedIn, Meta and Google
- CRM and data warehouse auto sync with Snowflake, Fivetran, Postgres, Databricks and BigQuery
- API, CLI, webhooks, Clay MCP and connectors inside Claude and ChatGPT
Pros
- Waterfall enrichment runs multiple providers in sequence, so coverage does not depend on any single vendor
- Claygent brings AI web research into the same table as the enrichment, on every plan including Free
- A genuinely usable free plan with 500 actions, 100 data credits, unlimited seats and unlimited tables
- Signals for job changes, promotions, hiring, company news and web intent turn static lists into triggers
- Deep technical surface: HTTP API integrations, webhooks, an API and CLI for coding agents, Clay MCP, and connectors in Claude and ChatGPT
- Native warehouse connections to Snowflake, Fivetran, Postgres, Databricks and BigQuery on the higher tiers
Cons
- Two separate meters, actions and data credits, make total cost harder to predict than a flat per seat price
- Unused actions reset every month and do not roll over, per their published pricing
- Credit rollover is limited to roughly one month's worth on Launch and Growth, and top up credits cost a 30 percent premium
- CRM auto sync, HTTP API integrations and web intent signals are gated behind the $446 per month Growth tier
- A small Trustpilot page rates Clay 2.5 out of 5 from 14 reviews, where recent titles focus on credit consumption and billing, checked August 2026
Last round
$100M Series C at a $3.1B valuation in August 2025, followed by an employee tender offer priced at a $5B valuation in January 2026 led by DST Global (reported)
Cost at scale
$5,352 per year on the Growth plan at its minimum volume, computed from $446 per month billed annually, before credit top ups
Users claimed
500,000+ GTM teams on their homepage and 14,000 customers in their January 2026 tender announcement (claimed)
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Free | $0 per month | 500 actions and 100 data credits per month, up to 200 rows per table, no phone number enrichment, no signals | 500 actions and 100 data credits per month, Unlimited seats and tables, Multi provider waterfalls and Claygent included |
| Launch | $167 per month, billed annually | Starts at 180,000 actions and 30,000 data credits per year, up to 50,000 rows per table, no CRM auto sync, no HTTP API integrations | 180,000 actions and 30,000 data credits per year, Phone number enrichment and job change signals, Custom functions and scheduled enrichment runs |
| Growth | $446 per month, billed annually | Starts at 480,000 actions and 72,000 data credits per year, CRM and warehouse imports capped at 250k, no SSO or RBAC without add on | 480,000 actions and 72,000 data credits per year, CRM and data warehouse auto sync, Web intent signals, webhooks and unlimited ad audiences |
| Enterprise | Custom annual commitment | Quoted per account, with 15 percent of annual credits eligible for rollover | Custom action and credit volumes, SSO, role based access control and workbook level credit budgets, 15 minute source sync and a dedicated growth strategist |
From their published pricing, August 2026 (check their pricing page). Plans meter two things separately, actions and data credits, and the headline figure combines the minimum of each on annual billing. The same Launch plan on monthly billing works out higher, at about $60 per month for 15,000 actions plus about $125 per month for 2,500 data credits.
What reviews praise
- The practitioner community around Clay is unusually organised, with 150 agencies and 90 international clubs reported in their own January 2026 announcement (claimed)
- Customers quoted in their published case studies report outcomes such as +140% outbound pipeline at Intercom and 80%+ enrichment coverage at Vanta (their figures)
- The company reports enterprise net revenue retention above 200 percent and no churned enterprise customers (claimed)
What reviews flag
- A Trustpilot page rates clay.com 2.5 out of 5, though from only 14 reviews, which is a very small sample, checked August 2026
- Recent Trustpilot review titles centre on credit consumption and billing rather than on the product's capability
- The two meter model, monthly action reset and 30 percent top up premium are recurring points of confusion in buyer discussions
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
HTTP API integrations, an API and CLI for coding agents, Clay MCP for reps, and availability as a connector inside Claude and ChatGPT
Compliance
SSO, role based access control and custom CSA and DPA on the Enterprise tier (claimed)
Data export
Audiences, CSV, CRM sync and native warehouse connections to Snowflake, Fivetran, Postgres, Databricks and BigQuery
Automation platforms
Webhooks for any signal from the Growth tier, plus custom functions reusable across workflows
Integrations
Salesforce
HubSpotSnowflakeFivetranPostgreSQLDatabricksBigQueryLinkedIn AdsMeta AdsGoogle Ads
ZoomInfo
ClaudeClaude CodeChatGPTCodex- HQ
- New York, United States
- Founded
- 2017, per their own framing of the December 2025 milestone as an eight year overnight success
- Employees
- About 300 people, per their January 2026 tender offer announcement
- Leadership
- Kareem Amin, co-founder and chief executive
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There is a free plan with 500 actions and 100 data credits per month. Paid plans start at $167 per month for Launch and $446 per month for Growth on annual billing, with Enterprise quoted per account. Those figures combine the minimum action volume and the minimum data credit volume for each tier. From their published pricing, August 2026 (check their pricing page).
Actions measure workflow steps run in Clay, and data credits pay for the third party data those steps buy. They are metered and priced separately on every plan. Unused actions reset each month, while credits roll over up to about one month's worth on Launch and Growth, and 15 percent of the annual allowance on Enterprise. Extra credits can be topped up at a 30 percent premium on the mid tiers.
Not in the way a data vendor does. Clay's model is a marketplace of 200+ providers plus waterfall enrichment, which runs several sources in sequence until a record is found. That means coverage depends on which providers you enable and how much you spend on credits, rather than on one fixed database.
Yes, to a point. Clay has a native sequencer for email, available even on the free plan, and it can also push records into external email campaign tools. Sending to an external sequencer requires a paid plan. It is not a LinkedIn sending tool.
It is more of a build environment than a point tool, which is why the GTM engineer role grew up around it. Clay runs a university, guides, live classes and a partner network of agencies to shorten that ramp, and their pricing pages bundle a dedicated growth strategist into Enterprise.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.