Enterprise B2B data, intent signals and go to market workflows for revenue teams
ZoomInfo is the incumbent enterprise data platform: the broadest bundle of contact data, intent and GTM workflow on the market, sold on annual quotes, and currently growing barely at all.
Best for
Enterprise and mid market revenue teams that want one contracted data and intent source wired into Salesforce and the rest of the GTM stack.
Not great for
Small teams and individual sellers who need a card on file and a published price, since everything beyond the free Lite edition goes through sales.
Starting price
Custom
Pricing model
Custom quotes
Free trial
Free plan instead
Platforms
Web app, Chrome extension
Founded
2007
Headquarters
United States
ZoomInfo, in plain terms
ZoomInfo is the enterprise end of the go to market data market. Its paid product editions are ZoomInfo Copilot, Sales, Marketing, Operations and Talent, with a free community edition called ZoomInfo Lite, and the company has layered AI oriented products on top including GTM Workspace, GTM Studio and an MCP server that exposes its data to AI tools. The platform pairs company and contact records with buying intent signals, website visitor identification, lead scoring and routing, CRM enrichment, deduplication and data cleansing, a ReachOut browser extension, a mobile app and a large integration marketplace that spans CRMs, dialers, warehouses and AI assistants including Claude and ChatGPT. ZoomInfo is a public company, trading on Nasdaq as GTM after moving from the ZI ticker in May 2025. Its 2025 annual report states revenue of about $1.25 billion, more than 35,000 customers and 3,180 employees. Growth has stalled: second quarter 2026 revenue rose 1.2 percent year over year to $310.4 million, net revenue retention was 90 percent at the end of 2025, and the quarter carried a $650.5 million goodwill impairment. Prices are not published, and subscriptions are quoted per account based on functionality, users and records under management, so buyers cannot compare cost without a sales conversation. Public reviews on Trustpilot are dominated by data removal and consent complaints.
Key features
- Company and contact search with org charts, hierarchies, technographics and funding details
- Buying intent signals and website visitor identification
- ZoomInfo Copilot, an AI layer that recommends accounts and next actions
- GTM Workspace and GTM Studio for signal triggered campaign orchestration
- CRM enrichment, data cleansing, deduplication, lead scoring and lead routing
- ReachOut browser extension and a mobile app
- Data as a service delivery into a customer's own systems
- ZoomInfo MCP server and availability inside ChatGPT and Claude
Pros
- One contracted source covering contact and company data, buying intent, website visitor identification, enrichment and routing
- Product editions map to whole departments: Sales, Marketing, Operations and Talent, rather than one generic seat
- Large integration marketplace spanning CRMs, dialers, data warehouses and AI assistants including Claude and ChatGPT
- AI layers shipped rather than promised, with Copilot, GTM Workspace, GTM Studio and an MCP server
- A free community edition, ZoomInfo Lite, with a monthly credit allowance
- Enterprise scale is real: more than 35,000 customers and about $1.25 billion of 2025 revenue, per their annual report
Cons
- No published pricing at all, so cost cannot be compared without a sales conversation
- Growth has flattened, with Q2 2026 revenue up 1.2 percent year over year and a $650.5 million goodwill impairment in the same quarter
- Net revenue retention was 90 percent at the end of 2025 and 87 percent a year earlier, meaning existing customers on average spent less than the year before
- Recent Trustpilot reviews are dominated by data removal and consent complaints rather than product criticism
- The company agreed to a reported $30 million settlement in a privacy class action covering residents of California, Illinois, Indiana and Nevada
Cost at scale
Not computable from published sources, since ZoomInfo publishes no prices. For context, their Q2 2026 disclosure reports 1,891 customers with annual contract value above $100,000
Users claimed
More than 35,000 customers in each of 2023, 2024 and 2025, per their annual report (claimed)
| Plan | Price | Limits | Includes |
|---|---|---|---|
| ZoomInfo Lite | $0 free community edition | A set amount of monthly credits, with additional credits available only by participating in their contributory network | Set amount of monthly credits, Extra credits for joining their contributory network, Access to contact data |
| ZoomInfo Copilot | Custom quote | Quoted per account on functionality, users and records under management | AI sales agent layer over their data, Account and buyer recommendations |
| ZoomInfo Sales | Custom quote | Quoted per account on functionality, users and records under management | Company and contact search, Buying intent signals, Sales automation and engagement |
| ZoomInfo Marketing | Custom quote | Quoted per account on functionality, users and records under management | Account based marketing and audience activation, Website visitor identification, Ad targeting and form optimization |
| ZoomInfo Operations | Custom quote | Quoted per account on functionality, users and records under management | CRM enrichment and data cleansing, Deduplication and lead routing, Data as a service delivery |
| ZoomInfo Talent | Custom quote | Quoted per account on functionality, users and records under management | Candidate sourcing on the same data set, Recruiting workflows |
ZoomInfo does not publish prices. Subscriptions are quoted per account based on the functionality, users and records under management included in each product edition, per their 2025 annual report, checked August 2026. Check their pricing page.
What reviews praise
- Buyers keep it under contract at scale: more than 35,000 customers in each of 2023, 2024 and 2025, and 1,891 accounts above $100,000 of annual contract value as of Q2 2026
- Customers quoted in their own case studies credit intent and signal data for reaching accounts earlier (their figures)
- Independent research cited in their August 2026 newsroom ranked ZoomInfo first among GTM connectors in Anthropic's directory (their claim)
What reviews flag
- Recent Trustpilot review titles are dominated by data removal requests, consent complaints and difficulty reaching support, checked August 2026
- Net revenue retention of 90 percent at the end of 2025 indicates existing customers contracted rather than expanded, per their annual report
- The company agreed to a reported $30 million settlement in a privacy class action covering residents of four US states
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
Published API for delivering data across business systems and workflows, plus a ZoomInfo MCP server for AI tools
Compliance
GDPR, CCPA and SOC 2 Type II, per their own published information for AI systems (claimed)
Data export
Data as a service delivery, CRM and marketing automation sync, and warehouse integrations including Databricks and Amazon Web Services
Automation platforms
Workflow tools, lead routing and an integration marketplace covering dialers, CRMs, warehouses and AI assistants
Integrations
Salesforce
HubSpot6senseBullhornChili PiperClari
ClayCrunchbaseDatabricksAircallFive9DialpadGenesys
ClaudeChatGPT- HQ
- Vancouver, Washington, United States
- Founded
- 2007, originally as DiscoverOrg, rebranded to ZoomInfo in 2019
- Employees
- 3,180 as of December 31 2025, per their annual report
- Leadership
- Henry Schuck, founder and chief executive
- Company page
B2B contact database, email sequencing, dialer and enrichment in one platform
Spreadsheet style GTM data platform with waterfall enrichment and AI research agents
B2B sales intelligence with phone-verified mobile numbers and compliance screening
GDPR-first B2B enrichment that generates and tests emails, no stored database
Chrome extension that exports and cleans LinkedIn Sales Navigator lists, then finds emails
Email finder, verifier and cold email sequences built on crawled public web data
ZoomInfo does not publish prices. Per their 2025 annual report, subscriptions are priced on the functionality, users and records under management included in each product edition, and quotes come from their sales team. Buyers should expect an annual contract rather than a self serve checkout, checked August 2026.
Yes. ZoomInfo Lite is a free community edition that gives users a set amount of monthly credits for contact data. Their annual report notes that users can receive additional monthly credits by choosing to participate in ZoomInfo's contributory network.
The core paid editions are ZoomInfo Copilot, Sales, Marketing, Operations and Talent, with add on options for some products. Newer AI layers include GTM Workspace, GTM Studio and a ZoomInfo MCP server, and the company also sells data as a service for teams that want the data inside their own systems.
It is large but growing slowly. Fiscal 2025 revenue was about $1.25 billion, second quarter 2026 revenue rose 1.2 percent year over year to $310.4 million, net revenue retention was 90 percent at the end of 2025 against 87 percent a year earlier, and the second quarter of 2026 included a $650.5 million goodwill impairment. The company reports more than 35,000 customers and 3,180 employees.
The recurring public criticism concerns data practices rather than product capability. Recent Trustpilot reviews are dominated by complaints about consent and about data removal requests, and the company has faced litigation over personal data, including a reported $30 million settlement covering residents of California, Illinois, Indiana and Nevada.
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