VS
Lusha vs ZoomInfo
Lusha and ZoomInfo overlap on contact data and share very little else. Lusha is a browser extension first tool: you are on a LinkedIn profile or a company website, you click, and it returns a work email or a direct dial, metered in credits. Third party breakdowns of their pricing in August 2026 put Free at 40 credits, Pro at about $29.90 per user per month on annual billing and about $79.90 month to month, Premium at about $69.90 per user per month on annual billing, and Scale on a custom quote, while other directory listings show a $49.90 entry price, so figures vary by source and lusha.com blocks automated checks. ZoomInfo publishes no prices at all: per their 2025 annual report, subscriptions are quoted on the functionality, users and records under management in each product edition. Credits behave differently too. Lusha rolls unused credits over up to a limit on monthly plans and resets them on annual plans, with a fair use policy on the unlimited Scale tier. ZoomInfo meters its free Lite edition monthly and sizes paid editions on records under management instead.
Lusha is a fast, low cost lookup habit for individual sellers, while ZoomInfo is a contracted data, intent and workflow platform for an entire revenue organisation, and the gap in scope is far wider than the gap in their contact records.
Pick Lusha if
- You prospect one profile at a time and want the work email or direct dial in a click, at a price you can see before buying.
- Budget is per seller rather than per department, at about $29.90 per user per month on annual billing for Pro, from third party breakdowns of their pricing, August 2026.
- Enrichment into HubSpot, Salesforce or Pipedrive is all the workflow you need around the data.
- You want to test the extension first, using the free tier with 40 credits.
Pick ZoomInfo if
- Buying intent, website visitor identification, lead scoring, routing and CRM cleansing are part of the purchase, none of which Lusha advertises.
- The data has to serve marketing, operations and talent as well as sales, which ZoomInfo packages as separate editions.
- You are buying under contract and can run a quote sized on records under management.
- Scale is part of the reassurance: more than 35,000 customers and about $1.25 billion of 2025 revenue, per their annual report.
LushaZoomInfoLushaZoomInfoLusha40 credits, described as suitable for testing rather than active prospecting
40 credits, Browser extension access
250 credits per month. Integrations and enrichment reported as add-ons
250 credits, Extension plus prospecting workspace
600 credits per month. API and intent access reported as excluded
600 credits, Suited to small teams
Fair use caps reported at about 2,000 email reveals per month, 2,000 to 5,000 general credits per user per month and up to 1,000 bulk credits per contract
Unlimited credits subject to fair use, API and intent access, Team and admin controls
From third-party breakdowns of their published pricing, August 2026, because lusha.com blocks automated fetches. Free is 40 credits, Pro about $29.90 per user per month on annual billing and about $79.90 month to month, Premium about $69.90 per user per month on annual billing, Scale is custom. Other directory listings show a $49.90 entry price and a smaller free allowance, so figures vary by source. Check their pricing page.
ZoomInfoA set amount of monthly credits, with additional credits available only by participating in their contributory network
Set amount of monthly credits, Extra credits for joining their contributory network, Access to contact data
Quoted per account on functionality, users and records under management
AI sales agent layer over their data, Account and buyer recommendations
Quoted per account on functionality, users and records under management
Company and contact search, Buying intent signals, Sales automation and engagement
Quoted per account on functionality, users and records under management
Account based marketing and audience activation, Website visitor identification, Ad targeting and form optimization
Quoted per account on functionality, users and records under management
CRM enrichment and data cleansing, Deduplication and lead routing, Data as a service delivery
Quoted per account on functionality, users and records under management
Candidate sourcing on the same data set, Recruiting workflows
ZoomInfo does not publish prices. Subscriptions are quoted per account based on the functionality, users and records under management included in each product edition, per their 2025 annual report, checked August 2026. Check their pricing page.
Lusha pros
- Browser extension is quick and simple, and reviewers rate ease of use highly
- Direct phone numbers and mobile coverage are the capability users praise most
- Native enrichment into HubSpot, Salesforce and Pipedrive
- A free tier lets you test the extension before paying
- GDPR and CCPA compliance claimed alongside SOC 2 Type II certification
Lusha cons
- Reviewers report outdated or incorrect contact records and bounced emails
- Credit allowances are restrictive, and on annual plans unused credits reset rather than roll over
- API and intent access are reported as excluded below the custom Scale tier
- Reviewers report mixed support responsiveness
ZoomInfo pros
- One contracted source covering contact and company data, buying intent, website visitor identification, enrichment and routing
- Product editions map to whole departments: Sales, Marketing, Operations and Talent, rather than one generic seat
- Large integration marketplace spanning CRMs, dialers, data warehouses and AI assistants including Claude and ChatGPT
- AI layers shipped rather than promised, with Copilot, GTM Workspace, GTM Studio and an MCP server
- A free community edition, ZoomInfo Lite, with a monthly credit allowance
ZoomInfo cons
- No published pricing at all, so cost cannot be compared without a sales conversation
- Growth has flattened, with Q2 2026 revenue up 1.2 percent year over year and a $650.5 million goodwill impairment in the same quarter
- Net revenue retention was 90 percent at the end of 2025 and 87 percent a year earlier, meaning existing customers on average spent less than the year before
- Recent Trustpilot reviews are dominated by data removal and consent complaints rather than product criticism
Only one of them can be compared. Third party breakdowns of Lusha's pricing in August 2026 put Free at 40 credits, Pro at about $29.90 per user per month on annual billing and about $79.90 month to month, Premium at about $69.90 per user per month on annual billing, and Scale on a custom quote, with other listings showing a $49.90 entry price. ZoomInfo publishes no prices, and per their 2025 annual report subscriptions are quoted on the functionality, users and records under management in each edition. Confirm both on their own pricing pages.
Yes. Lusha's free tier carries 40 credits, which third party breakdowns describe as enough to test the browser extension rather than to prospect actively. ZoomInfo Lite is a free community edition with a set amount of monthly credits, and their annual report notes that users can receive additional monthly credits by choosing to participate in ZoomInfo's contributory network.
Both have two sided public records. Lusha scores 4.0 from 398 reviews on GetApp against 1.2 out of 5 on Trustpilot, where billing and auto-renewal complaints dominate, and reviewers report outdated or incorrect records and bounced emails. Recent ZoomInfo Trustpilot reviews are dominated by data removal and consent complaints rather than product criticism. Testing a sample against your own target list is the only reliable comparison.
Lusha does not. It supplies contact data and enrichment and pushes it into a CRM or sales engagement tool, where sending and inbox management happen. ZoomInfo lists sales automation and engagement inside its Sales edition and integrates with dialers including Aircall, Five9, Dialpad and Genesys, but both tools are commonly paired with a separate sequencer.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.