VS
Apollo.io vs Lusha
Apollo.io and Lusha both sell B2B contact data, but they are built for different moments in the workflow. Apollo is a full go-to-market platform: a database its homepage puts at 240M+ contacts and 30M+ companies with 65+ search filters, plus automated email sequencing, a dialer, enrichment and deal pipelines in one subscription. Lusha is narrower by design. Its centre of gravity is a browser extension that surfaces a work email or a direct dial while you are already on a LinkedIn profile or a company website, backed by a prospecting workspace, bulk and CRM enrichment, and an API on higher tiers. Lusha does not send: it supplies data and pushes it into whatever outreach tool you connect. Both meter access in credits, and both draw criticism for it. Apollo charges one credit per email reveal, eight per mobile number and one export credit whenever a contact leaves the platform, with no rollover between billing cycles, from their published pricing, July 2026. Lusha rolls unused credits over on monthly plans up to a limit but resets them on annual plans, per third-party breakdowns of their pricing, August 2026.
Apollo is the better buy when you want the data and the sending layer in one subscription, and Lusha is the better buy when you already run a sequencer and only need a fast work email or direct dial at the moment you are looking at a prospect.
Pick Apollo.io if
- You want one subscription covering contact data, enrichment, automated email sequencing, a dialer and deal management rather than three separate tools
- Search depth is the deciding factor: their homepage claims 240M+ contacts and 30M+ companies with 65+ filters
- You want to test before paying, since Apollo publishes a free forever tier and trial plans that include 50 credits and 5 mobile credits
- Buying intent data, website visitor identification and inbound lead routing on higher tiers belong in the same plan you already pay for
Pick Lusha if
- Your workflow is one prospect at a time on LinkedIn, where the extension surfaces a work email or a direct dial without leaving the page
- Direct phone numbers and mobile coverage are what you are actually buying, the capability Lusha reviewers praise most
- You already own a sequencer and just need data flowing into HubSpot, Salesforce or Pipedrive
- Entry cost matters: third-party breakdowns put Pro at about $29.90 per user per month on annual billing, August 2026, against Apollo's $49 on annual billing, July 2026
Apollo.ioLushaApollo.ioLushaApollo.io10 export credits and 5 mobile credits per month, credits do not roll over
Free forever, 10 export credits per month, 5 mobile credits per month
1,000 export credits and 75 mobile credits per month, no dialer
1,000 export credits per month, 75 mobile credits per month, No dialer
2,000 export credits and 100 mobile credits per month
2,000 export credits per month, Dialer included, Buying intent data
4,000 export credits and 200 mobile credits per month, 3 seat minimum
4,000 export credits per month, 3 seat minimum, International dialing
Quoted per account
Contact their sales team
From their published pricing, July 2026 (check their pricing). Paid tiers are per user per month billed annually, with higher monthly rates. Credit allocations differ between Apollo's legacy and new credit systems, so a given account may see different numbers.
Lusha40 credits, described as suitable for testing rather than active prospecting
40 credits, Browser extension access
250 credits per month. Integrations and enrichment reported as add-ons
250 credits, Extension plus prospecting workspace
600 credits per month. API and intent access reported as excluded
600 credits, Suited to small teams
Fair use caps reported at about 2,000 email reveals per month, 2,000 to 5,000 general credits per user per month and up to 1,000 bulk credits per contract
Unlimited credits subject to fair use, API and intent access, Team and admin controls
From third-party breakdowns of their published pricing, August 2026, because lusha.com blocks automated fetches. Free is 40 credits, Pro about $29.90 per user per month on annual billing and about $79.90 month to month, Premium about $69.90 per user per month on annual billing, Scale is custom. Other directory listings show a $49.90 entry price and a smaller free allowance, so figures vary by source. Check their pricing page.
Apollo.io pros
- One subscription covers contact data, enrichment, email sequencing, a dialer and deal management
- 240M+ contacts and 30M+ companies with 65+ search filters, their published figures
- Email sequencing is genuinely automated, with A/B testing, task reminders and multi-touch workflows
- A real free forever tier, and trial plans that include 50 credits and 5 mobile credits
- Open REST API, Chrome extension, workflow automation and an MCP server
Apollo.io cons
- Credits do not roll over between billing cycles, and overage credits are $0.20 each with a 250 credit minimum purchase, per third party pricing breakdowns, July 2026
- Revealing a mobile number costs eight credits and exporting a contact outside Apollo costs an export credit, so the meter runs hardest when data leaves
- LinkedIn steps inside a sequence are manual task reminders, per Apollo's own knowledge base
- Data accuracy on exported contacts is the most repeated theme in public reviews, and Inaccurate Data is a top negative tag on G2
Lusha pros
- Browser extension is quick and simple, and reviewers rate ease of use highly
- Direct phone numbers and mobile coverage are the capability users praise most
- Native enrichment into HubSpot, Salesforce and Pipedrive
- A free tier lets you test the extension before paying
- GDPR and CCPA compliance claimed alongside SOC 2 Type II certification
Lusha cons
- Reviewers report outdated or incorrect contact records and bounced emails
- Credit allowances are restrictive, and on annual plans unused credits reset rather than roll over
- API and intent access are reported as excluded below the custom Scale tier
- Reviewers report mixed support responsiveness
Neither one does. Per Apollo's own knowledge base, LinkedIn steps inside a sequence are task reminders that a person completes by hand, and email is the automated channel. Lusha does not advertise outreach sending at all: it supplies contact data and enrichment, and sequencing happens in whatever platform you connect it to.
Apollo publishes a figure of 240M+ contacts and 30M+ companies on its homepage. Lusha's coverage was reported at 100M+ business contacts around its 2021 Series B, and a current published figure could not be verified because lusha.com blocks automated fetches. Both are vendor claims rather than independently audited counts, so treat them as marketing figures.
Apollo charges one credit to reveal an email, eight to reveal a mobile number and one export credit whenever a contact is exported outside the platform. Credits do not roll over, and overage credits are $0.20 each with a 250 credit minimum purchase, from their published pricing, July 2026. Lusha meters credits per user per plan, with unused credits reported to roll over up to a limit on monthly plans and reset at the end of the cycle on annual plans, and a fair use policy on the custom Scale tier reported at around 2,000 email reveals per month.
Both split by platform. Apollo sits at 4.7 on G2 from roughly 9,300 reviews against 2.9 on Trustpilot from roughly 1,000 reviews, checked July 2026, with data accuracy on exports and credit consumption the repeated themes. Lusha sits at 4.0 from 398 reviews on GetApp against 1.2 out of 5 on Trustpilot, checked August 2026, where the complaints centre on billing and auto-renewal rather than the data itself.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.