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RocketReach vs Apollo.io
RocketReach and Apollo.io both publish their prices, which makes the credit models unusually easy to compare. RocketReach sells lookups: $39 per month for 100 on Essentials, $79 for 250 on Pro and $169 for 1,000 on Ultimate, or $229, $619 and $1,379 per year, where the annual plans are sold as unlimited lookups and cap person and company exports at 1,200, 3,600 and 20,000 records instead, from their published pricing, August 2026. One lookup returns either an email address or a phone number, so a fully enriched contact costs two, and per their in app FAQ a lookup is consumed only when RocketReach finds and verifies the detail, otherwise it is refunded. Apollo sells seats with credits attached: free forever, then $49, $79 and $119 per user per month billed annually, with one credit per email reveal, eight per mobile number and one export credit whenever a contact is exported outside the platform, no rollover between cycles and $0.20 overage credits in 250 credit minimums, from their published pricing, July 2026. Scope differs as much as price: RocketReach finds contacts, Apollo also sequences, dials and manages deals.
RocketReach is a finder with a fair refund rule and a low entry price, while Apollo is a whole outbound stack whose meter charges hardest at the moment data leaves the platform.
Pick RocketReach if
- You need occasional verified emails or phone numbers rather than a platform, at $39 per month or $229 per year for Essentials, from their published pricing, August 2026.
- Misses should not cost you: per their in app FAQ, a lookup is consumed only when RocketReach finds and verifies the detail, and is refunded otherwise.
- Your sequencer, CRM or ATS already exists, and native integrations cover Salesforce, HubSpot, Outreach, Salesloft and Bullhorn.
- You want a developer API with published per plan daily call limits for enrichment jobs outside the app.
Pick Apollo.io if
- You want the database, email sequencing, a dialer and deal management in one subscription rather than a finder plus a separate sending tool.
- Search depth matters: 240M+ contacts and 30M+ companies with 65+ filters, their published figures.
- Buying intent, website visitor identification and inbound lead routing on the higher tiers are part of the plan.
- You want a free forever tier to start, plus an open REST API, a Chrome extension and an MCP server.
RocketReachApollo.ioRocketReachApollo.ioRocketReachA small number of free lookups per month, with the exact allowance shown inside the account
No credit card required, Search access with a small free lookup allowance, Upgrade, downgrade or cancel anytime
100 lookups per month on monthly billing, overage $0.39 per lookup. The annual plan caps person and company exports at 1,200 per year
100 lookups per month on monthly billing, Email addresses only, Annual plan sold as unlimited lookups per year
250 lookups per month on monthly billing, overage about $0.32 per lookup. The annual plan caps person and company exports at 3,600 per year
250 lookups per month on monthly billing, Email addresses and phone numbers, CRM and sales tool integrations
1,000 lookups per month on monthly billing, overage $0.45 per lookup with a 50 lookup overage cap. The annual plan caps person and company exports at 20,000 per year
1,000 lookups per month on monthly billing, Email addresses and phone numbers, Highest export allowance
Same lookup and export allowances as the matching individual tier, applied per seat
Same three tiers, billed per seat, Shared team administration, Annual seats run $218 to $1,310 per seat per year
Quoted per account
Larger teams and volumes quoted directly
From their published pricing, August 2026 (check their pricing page). $39 is the entry monthly plan. The same plan billed annually is $229 per year, which their checkout displays as about $20 per month, and annual plans are sold as unlimited lookups with export caps instead of monthly lookup caps.
Apollo.io10 export credits and 5 mobile credits per month, credits do not roll over
Free forever, 10 export credits per month, 5 mobile credits per month
1,000 export credits and 75 mobile credits per month, no dialer
1,000 export credits per month, 75 mobile credits per month, No dialer
2,000 export credits and 100 mobile credits per month
2,000 export credits per month, Dialer included, Buying intent data
4,000 export credits and 200 mobile credits per month, 3 seat minimum
4,000 export credits per month, 3 seat minimum, International dialing
Quoted per account
Contact their sales team
From their published pricing, July 2026 (check their pricing). Paid tiers are per user per month billed annually, with higher monthly rates. Credit allocations differ between Apollo's legacy and new credit systems, so a given account may see different numbers.
RocketReach pros
- Lookups are refunded when nothing verified is found, per their own in app FAQ, so misses do not silently drain the balance
- Entry price is low for a data tool, at $39 per month or $229 per year for Essentials
- Annual plans are sold as unlimited lookups per year, which suits heavy prospecting if exports stay inside the plan cap
- Native integrations with Salesforce, HubSpot, Outreach, Salesloft and Bullhorn cover most sales and recruiting stacks
- Separate developer API with published per plan daily limits, useful for enrichment jobs outside the UI
RocketReach cons
- One lookup returns either an email or a phone number, so a fully enriched contact costs two
- Essentials does not return phone numbers at all, phone data starts at the $79 Pro tier
- The unlimited annual plans are still capped, at 1,200, 3,600 and 20,000 person and company exports per year depending on tier
- Overage lookups run about $0.32 to $0.45 each, and Ultimate caps overage at 50 lookups
Apollo.io pros
- One subscription covers contact data, enrichment, email sequencing, a dialer and deal management
- 240M+ contacts and 30M+ companies with 65+ search filters, their published figures
- Email sequencing is genuinely automated, with A/B testing, task reminders and multi-touch workflows
- A real free forever tier, and trial plans that include 50 credits and 5 mobile credits
- Open REST API, Chrome extension, workflow automation and an MCP server
Apollo.io cons
- Credits do not roll over between billing cycles, and overage credits are $0.20 each with a 250 credit minimum purchase, per third party pricing breakdowns, July 2026
- Revealing a mobile number costs eight credits and exporting a contact outside Apollo costs an export credit, so the meter runs hardest when data leaves
- LinkedIn steps inside a sequence are manual task reminders, per Apollo's own knowledge base
- Data accuracy on exported contacts is the most repeated theme in public reviews, and Inaccurate Data is a top negative tag on G2
RocketReach has the lower entry point at $39 per month or $229 per year for Essentials, against Apollo's $49 per user per month billed annually for Basic, from their published pricing, August 2026 and July 2026 respectively. The comparison is not like for like, because Essentials returns email addresses only and RocketReach does not include sequencing, while Apollo bundles the database, email sequences and, from the Professional tier, a dialer. Cost per useful contact depends on whether you also pay for a sending tool.
RocketReach meters lookups: one lookup returns either an email or a phone number, so a contact where you want both consumes two, and misses are refunded per their in app FAQ. Annual plans swap the monthly lookup cap for an export cap of 1,200, 3,600 or 20,000 records per year, with overage lookups from about $0.32 to $0.45. Apollo meters reveals and exports: one credit per email, eight per mobile number and one export credit whenever a contact is exported outside Apollo, with no rollover between billing cycles and overage credits at $0.20 each in 250 credit minimums.
Yes. RocketReach offers a free account with a small monthly lookup allowance and no credit card required, and states that all plans include 50 lookups during the trial period, with 50 phone lookups on phone plan trials. Apollo publishes a free forever tier with 10 export credits and 5 mobile credits per month, and trial plans that include 50 credits and 5 mobile credits.
Apollo can, on email: automated sequences with A/B testing, task reminders and multi-touch workflows, plus a parallel dialer on higher tiers. Per Apollo's own knowledge base, LinkedIn steps inside a sequence are manual task reminders a person completes by hand. RocketReach is primarily a finder and enrichment layer, so campaign execution happens in whichever CRM or sequencer the data lands in.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.