Free core CRM with a paid Sales Hub for sequences, calling and pipelines
The default CRM for mid market sales teams, strongest when you buy the whole platform and most painful when you price out seats, credits and onboarding fees.
Best for
Sales teams that want pipeline, email, calling, scheduling and reporting in one record system rather than stitched together point tools.
Not great for
A small outbound team that mainly needs high volume sending, where Starter limits bite and Professional pricing buys reporting depth it will not use.
Starting price
$20/seat/mo
Pricing model
Per seat
Free trial
Free plan instead
Platforms
Web app, Chrome extension, iOS, Android
Founded
2006
Headquarters
United States
HubSpot, in plain terms
HubSpot is a customer platform whose sales product, Sales Hub, sits on top of a CRM that teams can start using for free. For go to market work the relevant pieces are contact and company records, deal pipelines, email tracking and templates, sequences for multi step follow up, a meeting scheduler, a calling tool, task queues and a prospecting workspace, plus dashboards, forecasting and conversation intelligence on higher tiers. Breeze, the AI layer across the platform, covers assistant style drafting, research agents and lead scoring, and is metered with HubSpot Credits. Pricing starts with free tools for up to two users, then Starter, Professional and Enterprise seats, with one time onboarding fees of $1,500 on Professional and $3,500 on Enterprise in their published pricing. The strength is consolidation: pipeline, email, calling, scheduling, reporting and marketing share one record system, with a large app marketplace and a documented API, which removes the sync work separate point tools create. The limitations are cost and shape. Costs climb as seats, credits and hubs are added, a pattern reviewers cite consistently, and Starter limits are real, with three email templates per account, one personal meeting link and two deal pipelines. Sales Hub is also not a LinkedIn sending tool, LinkedIn work runs through Sales Navigator integration and manual tasks, and its email is one to one sales email rather than high volume cold email infrastructure.
Key features
- Free CRM with contacts, companies and deal pipelines
- Sequences for multi step one to one follow up
- Built in calling with recording and a power dialer on higher tiers
- Meeting scheduler links that sync with Google and Outlook calendars
- Prospecting workspace with task queues and guided selling
- Dashboards, custom reports and forecasting
- Conversation intelligence on Professional and Enterprise
- Breeze AI assistant and agents, metered with HubSpot Credits
Pros
- A genuinely usable free CRM tier, so the pipeline can exist before any budget does
- Sequences, calling, meeting links, tasks and deal stages live on the same records as marketing and service data
- Reporting and forecasting depth that few point tools match, with 10 dashboards even on Starter
- Very large app marketplace plus documented REST APIs and webhooks, so it is easy to make it the system of record
- Published security posture including a SOC 2 Type 2 report, a public SOC 3 report and an EU data centre option
- Reviewers rate support highly, 4.4 out of 5 for customer support in Software Advice ratings
Cons
- Reviewers consistently report that cost grows quickly with extra seats, hubs and premium services
- One time onboarding fees of $1,500 on Professional and $3,500 on Enterprise are mandatory in their published pricing
- Starter limits are tight: 3 email templates per account, 1 personal meetings link, 2 deal pipelines
- AI and enrichment run on metered HubSpot Credits, so usage costs sit on top of seat costs
- No automated LinkedIn sending, and sequence sending caps make it a poor fit for high volume cold email
Revenue
About $3.4B trailing twelve month revenue as of Q2 2026, reported in their investor materials
Cost at scale
Five Sales Hub Professional seats at the published $90 per seat annual rate is about $450 per month, roughly $5,400 per year, plus the one time $1,500 onboarding fee and any credit overage at $0.01 per credit
Users claimed
Over 306,000 customers claimed
Public listing
Public company, NYSE: HUBS, listed since 2014
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Free tools | $0 per month | Up to 2 users and 1,000 contacts, HubSpot branding on assets | Contact management and deal pipelines, Email tracking, meeting scheduler and live chat, Reporting dashboard and Breeze assistant, iOS and Android apps |
| Sales Hub Starter | $20 per seat / month on monthly commitment | 3 email templates and 3 snippets per account, 1 personal meetings link, 5 lead scores. Advertised at $7 per seat per month on annual commitment as a limited time new customer offer. | Sequences with up to 500 sequence emails per user per day, 500 calling minutes, 2 deal pipelines and 10 dashboards, 500 HubSpot Credits |
| Sales Hub Professional | $100 per seat / month, $90 on annual | One time onboarding fee of $1,500, sold as Sales Seats | Up to 300 workflows and 15 deal pipelines, Forecasting, advanced reporting and conversation intelligence, 3,000 HubSpot Credits |
| Sales Hub Enterprise | From $150 per seat / month | One time onboarding fee of $3,500, sold as Sales Seats | Up to 1,000 workflows and 100 deal pipelines, Advanced permissions, custom objects and admin controls, 5,000 HubSpot Credits |
From their published pricing, August 2026. Sales Hub Starter shows $20 per seat per month on monthly commitment and $7 per seat per month on annual commitment, presented as a limited time offer for new customers, while third party listings show a $15 per seat annual rate. Professional is $100 per seat monthly or $90 annual plus a one time $1,500 onboarding fee, Enterprise starts at $150 per seat plus a $3,500 onboarding fee. Check their pricing page.
What reviews praise
- Software Advice reviewers rate HubSpot Sales Hub 4.5 out of 5 across 503 verified reviews
- Reviews praise straightforward setup and navigation for new users
- Support is rated 4.4 out of 5 and described as responsive and proactive
- Reviewers value having all sales activity, pipelines and dashboards in one place
What reviews flag
- Value for money scores lowest of the sub scores at 4.2 out of 5
- Reviewers report that costs add up quickly with extra seats, modules and premium services
- Some reviewers report telephony configuration being awkward when other tools are in the mix
- Buyers report the mandatory onboarding fees on Professional and Enterprise as an unexpected line item
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
Public REST APIs, webhooks and a developer platform for custom apps
Compliance
They state a confidential SOC 2 Type 2 report, a publicly available SOC 3 report, GDPR tooling such as lawful basis processing and GDPR deletion, and an EU data centre in Frankfurt for data residency
Data export
CSV export of CRM records plus API access to objects and engagements
Automation platforms
Zapier, Make, n8n and Workato, alongside the HubSpot App Marketplace
Integrations
GmailGoogle WorkspaceMicrosoft Outlook
Salesforce
Slack
ZoomLinkedIn Sales NavigatorStripe
Shopify
WordPress
Zapier
MakeAircall
CalendlyIntercom- HQ
- Cambridge, Massachusetts, United States
- Founded
- 2006 by Brian Halligan and Dharmesh Shah
- Employees
- About 9,016 as of their Q2 2026 reporting
- Leadership
- Yamini Rangan, chief executive officer, with co-founder Dharmesh Shah as chief technology officer and Brian Halligan as chairman
- Company page
Data-model driven CRM for startups and revenue teams, with agents and sequences
Sales CRM with a built-in dialer, SMS and email sequences in one workspace
CRM that runs inside Gmail and Google Workspace, aimed at service businesses
Board-based sales CRM built on the monday.com work platform, priced per seat
Visual pipeline CRM for small and mid-market sales teams, priced per seat
Broad, heavily customizable sales CRM priced well below comparable suites
The CRM itself is free for up to two users and 1,000 contacts. In their published pricing in August 2026, Sales Hub Starter is $20 per seat per month on monthly commitment, advertised at $7 per seat per month on annual commitment as a limited time offer for new customers. Professional is $100 per seat per month, or $90 on annual, plus a one time $1,500 onboarding fee. Enterprise starts at $150 per seat per month plus a $3,500 onboarding fee. Check their pricing page for current figures.
Yes, for a limited scope. The free tools cover contact management, deal pipelines, email tracking, a meeting scheduler, live chat, a reporting dashboard and the mobile apps, for up to two users and 1,000 contacts, with HubSpot branding on customer facing assets and no expiry date. Sequences, calling minutes and automation sit on paid tiers.
Sales Hub Sequences send one to one sales email from a connected personal inbox, with limits of 500 sequence emails per user per day. That fits warm follow up and light outbound. High volume cold email programmes usually run on dedicated sending infrastructure with separate domains and inbox rotation, and then sync results back into the HubSpot CRM.
Automated LinkedIn messaging is not advertised. HubSpot integrates with LinkedIn Sales Navigator and can create manual LinkedIn tasks in the CRM, so LinkedIn sending is typically handled by a separate tool that writes activity back into HubSpot.
Two to watch: the one time onboarding fees on Professional and Enterprise, at $1,500 and $3,500 in their published pricing, and HubSpot Credits, which meter AI features and data enrichment at $0.01 per credit beyond the allowance included in each tier. Reviewers most often flag total cost growth as seats and hubs are added.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.