Attio
CRMData-model driven CRM for startups and revenue teams, with agents and sequences
The CRM you pick when the data model matters more than the pipeline template, priced like a premium tool once you land on Pro.
Best for
Startups and modern revenue teams whose business does not fit a standard sales pipeline and who want to shape the CRM data model themselves.
Not great for
Teams that want a CRM configured out of the box, or that need a native dialer and a deep partner app ecosystem on day one.
Starting price
$35/seat/mo
Pricing model
Per seat
Free trial
Free plan instead
Platforms
Web app, Chrome extension, iOS, Android
Headquarters
United Kingdom
Attio, in plain terms
Attio is a CRM built on a configurable data model rather than a fixed lead, contact and opportunity schema. A workspace is assembled from objects, attributes and lists, so a sales team can model deals, investors, partners or usage based accounts without leaving the product. Records populate themselves from connected email and calendar accounts, and the company markets that automatic history as Universal Context. Paid tiers add private lists, higher email limits, sequences, call intelligence, funnel reporting, permission controls and AI agents that research accounts, enrich and score leads, and route them to reps. There is a real developer surface: a REST API, webhooks, an app SDK, an MCP server and direct connections into Claude, ChatGPT and Notion. Published pricing is per user per month, with a permanently free tier for up to three seats, Plus at 35 USD and Pro at 79 USD billed annually, plus a custom Enterprise tier. Enrichment and AI usage runs on seat and workspace credits, and extra workspace credits are sold in blocks from about 70 USD per month, so heavy automation adds cost above the seat price. Weigh the ceilings too: Free and Plus cap objects, records, reports and email volume, sequences and call intelligence only start on Pro, and public review coverage is still thin.
Key features
- Configurable objects, attributes and lists instead of a fixed CRM schema
- Universal Context, automatic logging of emails, calls and calendar activity onto records
- Sequences and Call Intelligence with recording, transcription and analysis on Pro
- AI research agent, Ask Attio, AI attributes, auto-labeling and auto-summaries
- Workflows for orchestrating AI agents alongside the team
- Company and people enrichment including employee count, ARR and funding raised
- Insight and funnel reporting with targets, segments and time comparisons
- REST API, webhooks, app SDK and MCP server, plus Claude, ChatGPT and Notion connections
Pros
- Custom objects and attributes let teams model a business that does not fit lead, contact and opportunity
- Email and calendar sync builds record history automatically, marketed as Universal Context
- Genuine developer surface: REST API and webhooks on every tier including Free, plus an app SDK and MCP server
- Permanently free tier for up to 3 seats, useful for a real evaluation rather than a countdown trial
- Direct connections into Claude, ChatGPT and Notion, alongside agent Workflows for prospecting and routing
- iOS and Android apps plus a Gmail extension
Cons
- Sequences and Call Intelligence only start on Pro at $79 per user per month billed annually
- Enrichment and AI usage is metered by seat and workspace credits, with extra blocks from about $70 per month
- Free and Plus cap objects, records, reports and monthly email volume
- A native dialer is not advertised, so outbound calling depends on external tools
- Public review coverage is thin, with roughly 5 Trustpilot reviews and no Capterra CRM listing found in August 2026
Last round
$52M Series B led by GV in August 2025, with Redpoint, Balderton, Point Nine and 01A participating (reported)
Cost at scale
A 10 seat team on Pro is about $790 per month at their published $79 per user billed annually, before extra workspace credits
Total funding
$116M to date (reported)
Users claimed
30,000+ customers claimed on their homepage, and 5,000 paying customers claimed at the Series B
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Free | $0 per user / month | Up to 3 seats, 3 objects, 50,000 records, 3 reports, 200 emails per month, no permissions | Real-time contact syncing, Automatic data enrichment, API and webhook access, 100 seat credits per user per month |
| Plus | $35 per user / month, billed annually | $44 billed monthly. Up to 10 seats, 5 objects, 250,000 records, 15 reports, 1,000 emails per month | Private lists, Enhanced email sending, Basic access permissions, 500 seat credits per user per month |
| Pro | $79 per user / month, billed annually | $99 billed monthly. Unlimited seats, 12 objects, 1,000,000 records, 100 reports | Call Intelligence and sequences, Advanced permission controls, Funnel and insight reporting, 1,000 seat credits per user per month |
| Enterprise | Custom quote, billed annually | Custom record and report limits, quoted | Unlimited objects and teams, Single sign-on and SCIM, Payment by invoice and CSV export limits, Migration service |
From their published pricing, August 2026, per user per month billed annually. Billed monthly Plus is $44 and Pro is $99. Workspace credit blocks are extra. Check their pricing page.
What reviews praise
- Attio claims 30,000+ customers on its homepage, with Notion, Ramp, Stripe, Linear and Granola among the displayed logos
- At its August 2025 Series B the company reported 5,000 paying customers and said it was on track for 4x ARR growth that year (reported)
- Investors returned across three rounds, with GV leading the Series B and Redpoint, Balderton and Point Nine following on (reported)
What reviews flag
- Trustpilot lists roughly 5 reviews at 3.2, far too few to read as a trend
- No Capterra CRM listing was found in August 2026, so third party validation is much thinner than for Pipedrive, Zoho CRM or monday CRM
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
REST API and webhooks on every tier including Free, plus an app SDK and an MCP server
Compliance
Single sign-on and SCIM on Enterprise, protected recipients and CSV export limiting as admin controls, with a published Trust Center (claimed)
Data export
CSV export, with the ability to limit CSV exports as an admin control on higher tiers
Automation platforms
Zapier, plus native Automations, Workflows and integration blocks
Integrations
GmailMicrosoft Outlook
Google Calendar
SlackSegment
Mailchimp
Outreach
MixmaxTypeform
ZapierHightouch
ClaudeChatGPTNotion
Salesforce- HQ
- London, United Kingdom
- Employees
- 130+ across Europe and the US (their careers page)
- Leadership
- Nicolas Sharp, CEO and co-founder
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Free core CRM with a paid Sales Hub for sequences, calling and pipelines
Board-based sales CRM built on the monday.com work platform, priced per seat
Visual pipeline CRM for small and mid-market sales teams, priced per seat
Broad, heavily customizable sales CRM priced well below comparable suites
Attio charges per user. Their published pricing in August 2026 is $0 for Free (up to 3 seats), $35 per user per month for Plus and $79 for Pro when billed annually, with Enterprise quoted. Billed monthly, Plus is $44 and Pro is $99. Extra workspace credits are sold in blocks starting around $70 per month. Check their pricing page for current figures.
Yes, there is a permanently free tier for up to 3 seats that includes contact syncing, automatic enrichment and API access, capped at 3 objects, 50,000 records, 3 reports and 200 emails per month. Their pricing FAQ also references a free trial, so check the current trial terms on their pricing page.
Both sit on the Pro tier. Sequences and Call Intelligence (recording, transcription and analysis) are not available on Free or Plus. Two way email and calendar sync is on every tier, but sending volume is capped below Pro.
Enrichment and AI usage draws on credits rather than being unmetered. Each tier grants seat credits per user per month, from 100 on Free up to 2,500 on Enterprise, plus a monthly workspace credit pool. Additional workspace credits are bought in blocks of 5,000 to 50,000 per month, from about $70 per month billed annually.
Attio ships importers from Salesforce, HubSpot, Pipedrive, Zoho, Excel and CSV, and offers a migration service on Enterprise. It fits teams that want to model their own objects and automate with agents. Teams that depend on a large partner ecosystem, a native dialer or mature marketing automation will find those areas thinner.
One of these tools is ours.
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