Pipedrive
CRMVisual pipeline CRM for small and mid-market sales teams, priced per seat
A deal pipeline reps will actually keep current, at a fair per seat price, as long as you budget for the add-ons that fill out the rest of the CRM.
Best for
Small and mid-market sales teams that want a pipeline reps will actually keep updated, without an admin heavy CRM rollout.
Not great for
Enterprise revenue teams needing deep custom data models and advanced analytics, where Pipedrive's simplicity turns into a ceiling.
Starting price
$14/seat/mo
Pricing model
Per seat
Free trial
14 days, no card
Platforms
Web app, iOS, Android
Founded
2010
Headquarters
United States
Pipedrive, in plain terms
Pipedrive is a sales focused CRM built around a visual deal pipeline, aimed at small and mid-market sales teams rather than at enterprise revenue operations. The core object is the deal, dragged through customizable stages with an activity attached to every card, an approach the company calls activity based selling. Paid tiers layer on two way email sync with open and click tracking, workflow automation and nurturing sequences, a meeting scheduler, quotes and contracts with e-signatures, custom lead scoring models and reporting with forecasting. AI features include a sales assistant that surfaces deal recommendations, an email writer and summarizer, and prompt driven report creation. The Marketplace lists more than 500 integrations including Google, Slack, Zoom, QuickBooks, Asana, Kixie and CloudTalk, and there is a documented REST API with webhooks plus iOS and Android apps. Published prices run from 14 to 79 USD per seat per month billed annually across four tiers, with a 14 day full access trial and no free plan. The main caveat is packaging: lead capture (LeadBooster), site visitor tracking, email campaigns, project delivery and document tooling are sold as separate add-ons on top of the seat price. Reviewers also report that reporting customization and search filtering feel limited next to heavier platforms.
Key features
- Drag and drop deal pipelines with customizable stages
- Activity based selling with a next action on every deal
- Two way email sync with open and click tracking, plus nurturing sequences
- Workflow automation and an AI sales assistant with deal recommendations
- Custom lead scoring models and company data enrichment on Premium and above
- Quotes, proposals and contracts with built in e-signatures
- Meeting scheduler and a full contacts interaction timeline
- Marketplace with 500+ integrations, open REST API and webhooks
Pros
- Visual, activity based pipeline that teams adopt quickly, the single most cited strength in Capterra reviews
- Four clear per seat tiers from $14 to $79 billed annually, with no seat minimum
- 14 day free trial with full access and no credit card required, and colleagues can join the trial
- Marketplace of more than 500 apps plus a documented REST API and webhooks
- Rated 4.5 on Capterra across about 3,058 reviews and 4.5 on Trustpilot across about 3,430 reviews
- Mobile apps that reviewers describe as close to parity with the desktop version
Cons
- Lead capture, web visitor tracking, email campaigns, projects and document tooling are paid add-ons on top of the seat price
- Capterra reviewers report that reporting lacks customization, advanced analytics and easy export
- Capterra reviewers describe search and filter options as unintuitive and fiddly to configure
- Custom lead scoring, lead routing and e-signatures start on the Premium tier
- No free plan, so evaluation is limited to the 14 day trial
Last round
Vista Equity Partners acquired a majority stake in 2020, valuing the company at about $1.5 billion (reported)
Cost at scale
A 10 seat team on Premium is about $590 per month at their published $59 per seat billed annually, before add-ons such as LeadBooster from about $32.50 per month
Total funding
About $78M across disclosed rounds through 2018, including a $50M Series C led by Insight Partners and Bessemer (reported)
Users claimed
100,000+ companies claimed
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Lite | $14 per seat / month, billed annually | $24 per seat billed monthly. Full email sync with tracking, automations and nurturing sequences start on Growth | Lead, calendar and pipeline management, AI powered report creation, Real-time sales feed, 500+ integrations |
| Growth | $39 per seat / month, billed annually | $49 per seat billed monthly. Lead scoring, e-signatures and LeadBooster still excluded | Full email sync with open and click tracking, Automations and nurturing sequences, Subscriptions and forecast reports, Meeting scheduler and contacts timeline |
| Premium | $59 per seat / month, billed annually | $79 per seat billed monthly | Lead generation and routing with LeadBooster, Custom scoring models and company data enrichment, AI powered multi-email tools and shared team inboxes, Contracts and e-signatures |
| Ultimate | $79 per seat / month, billed annually | $99 per seat billed monthly | Security rules, alerts and IP or time based access restrictions, Phone and email data enrichment, Sandbox testing account, Extended phone support and partner discounts |
| Add-ons | From $6.67 per month, on top of any plan | Add-on prices vary by plan and billing cycle, and several are included on higher tiers | LeadBooster from about $32.50 per month, Projects from about $6.67 per seat per month, Campaigns from about $13.33 per month, Web Visitors and Smart Docs sold separately |
From their published pricing, July 2026, per seat per month billed annually. Monthly billing is higher ($24, $49, $79 and $99). Add-ons are extra. Check their pricing page.
What reviews praise
- Capterra reviewers rate it 4.5 across about 3,058 reviews, with 93 percent of sentiment logged as positive
- Trustpilot reviewers rate it 4.5 across about 3,430 reviews
- Reviews repeatedly praise the minimal learning curve, quick setup and straightforward navigation
- Users describe the visual pipeline as intuitive, customizable and clear for tracking deals
What reviews flag
- Capterra reviewers report that reporting lacks customization, advanced analytics and easy export
- Capterra reviewers describe search and filter options as unintuitive and requiring complex setup
- The G2 badge Pipedrive displays on its own pricing page shows 4.2, below its Capterra and Trustpilot scores
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
Documented REST API, webhooks and a developer platform for Marketplace apps
Compliance
Permission and visibility controls, with security rules, alerts and IP or time based access restrictions on Ultimate (claimed)
Data export
CSV import and export plus API access, with a sandbox testing account on Ultimate
Automation platforms
Zapier, plus native workflow automation and webhooks
Integrations
GmailMicrosoft Outlook
Slack
Zoom
ZapierQuickBooksAsanaKixieCloudTalkPandaDocSurfe
lemlist- HQ
- New York, United States, with major operations in Tallinn, Estonia (reported)
- Founded
- 2010 in Tallinn, Estonia (reported)
- Employees
- About 1,000 as of 2025 (reported)
- Leadership
- Co-founded by Timo Rein, Urmas Purde, Ragnar Sass, Martin Henk and Martin Tajur (reported)
Data-model driven CRM for startups and revenue teams, with agents and sequences
Sales CRM with a built-in dialer, SMS and email sequences in one workspace
CRM that runs inside Gmail and Google Workspace, aimed at service businesses
Free core CRM with a paid Sales Hub for sequences, calling and pipelines
Board-based sales CRM built on the monday.com work platform, priced per seat
Broad, heavily customizable sales CRM priced well below comparable suites
Pipedrive charges per seat across four tiers. Their published pricing in July 2026 is $14 for Lite, $39 for Growth, $59 for Premium and $79 for Ultimate, per seat per month billed annually. Billed monthly the same tiers are $24, $49, $79 and $99. Add-ons such as LeadBooster, Campaigns, Projects, Web Visitors and Smart Docs cost extra on lower plans. Check their pricing page for current figures.
There is no free plan. Pipedrive offers a 14 day free trial with full access and no credit card required, and you can invite colleagues into the trial.
Growth is the first tier with full email sync, open and click tracking, workflow automation and nurturing sequences. Lite covers pipeline, calendar and lead management only.
Lead capture tools ship in the LeadBooster add-on, which bundles a chatbot, live chat, a prospector and web forms. LeadBooster is included from the Premium tier and is a paid add-on on Lite and Growth.
Forecast reports arrive on Growth and every tier includes customizable reports plus AI assisted report creation. Capterra reviewers do report that reporting lacks customization, advanced analytics and easy export compared with heavier platforms, so teams with deep BI needs often pair it with an external tool.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.