Website visitor identification and EU B2B data, rebranded from Dealfront to Leadfeeder
The strongest European website visitor identification database on the market, now selling under the name it started with, and priced so the useful contact level features sit two tiers up.
Best for
European B2B marketing and sales teams that want to know which companies are on their website and need a GDPR posture their legal team will sign off on.
Not great for
A team that wants named person level identification of anonymous traffic on the entry plan, since the base product resolves companies rather than individuals.
Starting price
€79/mo
Pricing model
Flat monthly
Free trial
14 days, no card
Platforms
Web app, Chrome extension
Founded
2022
Headquarters
Germany and Finland
Dealfront (now Leadfeeder), in plain terms
Dealfront is the B2B website visitor identification and European sales intelligence platform that unified under the Leadfeeder brand in March 2026. The company was formed in 2022 when Leadfeeder of Finland, which pioneered company level website visitor identification, merged with Echobot of Germany, which had built a deep DACH sales intelligence and contact database. The merged business traded as Dealfront for three years with Leadfeeder kept as a product inside it, then reversed that and made Leadfeeder the company name again. Today dealfront.com redirects to leadfeeder.com, so buyers searching either name land in the same product. The platform reveals which companies visit a website even when nobody fills in a form, scores buying intent, adds verified company and contact data, and pushes the result into Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics through no code workflows. Newer additions include an MCP server for asking questions from Claude or ChatGPT, a browser extension, and IP Ranges and IP Enrich APIs. European coverage and GDPR posture are the main selling points, given the Karlsruhe and Helsinki bases and a database the company describes as ten years in the making. Reported limitations are identification that resolves to companies rather than named people on lower tiers, weaker accuracy for very small businesses, and pricing that climbs steeply above the entry plan.
Key features
- Company level website visitor identification from their own IP to company database
- Buying intent signals with visitor segmentation
- Verified company and contact data pushed into CRM records
- No code workflows for routing, alerts and CRM hygiene
- Leadfeeder AI for lead prioritization
- Browser extension for company and contact data on the go
- MCP server for Claude and ChatGPT
- IP Ranges API and IP Enrich API
Pros
- Visitor identification built on their own IP to company database, refined in Europe for over a decade
- Free Lite plan with unlimited users, so a whole team can watch inbound traffic before anyone pays
- Deep European and DACH company data inherited from the Echobot side of the merger
- No code workflows for inbound routing, CRM hygiene and intent alerts across Salesforce, HubSpot, Pipedrive, Zoho and Dynamics
- MCP server and two IP APIs, so the data can be queried from Claude, ChatGPT or your own systems
- GDPR posture is a stated design goal rather than an afterthought, with EU operations behind it
Cons
- The rebrand means three years of Dealfront documentation, reviews and bookmarks now point at a different brand name
- Verified emails, phone numbers and intent filtering only start at the Activate tier, a large jump from Discover
- GetApp reviewers report data accuracy gaps for smaller companies and limited contact level detail
- GetApp reviewers report pricing as high for smaller businesses
- Scale is annual billing only, so the top self serve tier cannot be tested month to month
Cost at scale
Activate is about 4,428 euros per year at their published 369 euros per month annual rate, and Scale about 7,188 euros per year at 599 euros per month
Total funding
190M USD raised around the 2022 merger, with Great Hill Partners (reported, cited on their own company page from TechCrunch, June 2022)
Users claimed
80,000+ users and 15,000+ companies claimed
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Lite | Free per month | Last 100 identified companies per month, 7 days of visitor history | Unlimited users, Core visitor identification, 20 credits per month |
| Discover | €79 per month, billed annually | Tiered monthly identified company volume, 113 euros per month on monthly billing | Company reveal and unlimited visitor history, Real time alerts and CRM push, Outreach automation, Unlimited users |
| Activate | €369 per month, billed annually | Tiered identified company and credit volume, 527 euros per month on monthly billing | Everything in Discover, Verified emails and phone numbers, Intent filtering and AI prospect lists, B2B display campaigns and CRM automations |
| Scale | €599 per month, annual billing only | Annual billing only, tiered identified company and credit volume | Everything in Activate, Free company data export, Automatic CRM updates, Dedicated customer success manager |
| Enterprise | Custom quote | Quoted, custom volumes | Custom identification and credit volumes, Dedicated team |
From their published pricing, August 2026. Figures are the annual billing rate, monthly billing is higher, for example Discover is 79 euros per month annually against 113 euros per month monthly. Check their pricing page.
What reviews praise
- Reviewers say seeing which companies visit and which pages they read makes intent leads easier to understand and ABM campaigns easier to plan
- Users praise the interface as easy to set up and use
- Reviewers credit responsive customer support
- Reviews highlight the CRM integrations as a reason it sticks
What reviews flag
- Reviewers report data accuracy inconsistencies, particularly for smaller companies
- Users report limited contact information detail
- Reviewers describe pricing as high and unsuitable for smaller businesses
- Reviews mention occasional integration and reporting constraints
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
IP Ranges API and IP Enrich API, plus an MCP server for AI tools
Compliance
GDPR compliance claimed, with a dedicated GDPR page and a security page
Data export
Free company data export from the Scale tier, plus CRM push and automatic CRM updates
Automation platforms
Zapier, described on their site as reaching over 5,000 apps, plus no code internal workflows
Integrations
Salesforce
HubSpot
Pipedrive
ZohoMicrosoft Dynamics
Zapier
ClaudeChatGPTGoogle Ads
LinkedIn
Slack
MailchimpWebhooksIP Enrich APIIP Ranges API- HQ
- Karlsruhe, Germany and Helsinki, Finland, with remote staff worldwide
- Founded
- 2022 as the merged company, from Leadfeeder of Finland and Echobot of Germany, though the Leadfeeder visitor identification database predates the merger by roughly a decade
- Employees
- 160+ employees across 30+ countries, their own figure
- Leadership
- Kevin McIntyre, Chief Executive Officer, with Ines Lourenco as Chief Product and Technology Officer and Pekka Koskinen as Chief AI Officer
- Company page
Enterprise ABM platform with buying stage prediction, intent data and sales intelligence
European website visitor identification with built in email and LinkedIn follow up
Account based go to market platform with account intelligence, intent and B2B advertising
Website and product intent signals, shutting down September 30 per their own site
US person level website visitor identification, pushed straight into Slack
Job change tracking and buying signals for enterprise outbound and ABM teams
They are the same company. Leadfeeder of Finland and Echobot of Germany merged in 2022 and traded as Dealfront, with Leadfeeder kept as a product inside the platform. In March 2026 the company unified everything under the Leadfeeder brand, and dealfront.com now redirects to leadfeeder.com. Existing accounts and logins carried over, and their own announcement frames it as the same solutions and the same team under one name.
Their published pricing in August 2026 has a free Lite plan, Discover at 79 euros per month billed annually, Activate at 369 euros per month billed annually, Scale at 599 euros per month on annual billing only, and a custom Enterprise tier. Monthly billing is higher, for example Discover is 113 euros and Activate is 527 euros. Check their pricing page for current figures.
Both. Lite is free forever with the last 100 identified companies per month, 7 days of visitor history, unlimited users and 20 credits per month. Paid plans come with a 14 day free trial and no credit card is required.
The core identification is company level, which is what the IP to company database resolves. Verified emails and phone numbers for contacts at those accounts are added from the Activate tier, and a browser extension surfaces company and contact data while you browse.
That is the positioning. The company operates from Karlsruhe and Helsinki, publishes a dedicated GDPR page, and describes itself as compliant with Europe's privacy standards. As always, your own DPO should review the data processing terms for your use case.
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