Koala
IntentWebsite and product intent signals, shutting down September 30 per their own site
One of the sharpest product led intent tools of its generation, and as of August 2026 its own site tells you it turns off on September 30 after being acquired by Cursor.
Best for
Nobody as a new purchase in August 2026, since their own site says the product shuts down on September 30. It was built for product led B2B teams that wanted product usage and website intent scored in one place.
Not great for
Any team starting a new evaluation, since a September 30 shutdown date is published on the vendor's own homepage.
Starting price
$200/mo
Pricing model
Flat monthly
Free trial
14 days
Platforms
Web app
Koala, in plain terms
Koala is a B2B intent platform that identifies who is on a website, scores how well those accounts fit the ideal customer profile, and routes the hot ones to reps. It installs as a pixel, then behaves like a B2B customer data platform: it tracks page views and active session time, resolves identity across devices and login states, remembers every MQL, PQL and link click, and pulls in product usage, email activity and ad engagement alongside website behaviour. The company claims prospect level identity for over 30 percent of traffic in general and over 75 percent for product led companies. ICP scoring is derived from the customer's own closed won population using firmographic, employee size, ARR, geography and technographic data, and an intent score surfaces accounts that are heating or surging. Automations send Slack alerts, run round robin routing for unowned accounts, keep the CRM fresh and trigger follow up sequences, working with HubSpot, Salesforce, Apollo, Outreach or a custom webhook. It is SOC 2 Type II certified with GDPR and CCPA compliance claimed. The decisive fact for any buyer in August 2026 is the banner on their own site: Koala has been acquired by Cursor and will be shutting down on September 30, so this listing is historical rather than a live buying option.
Key features
- Pixel based website visitor and prospect identification
- B2B data model tracking page views, session time, MQLs, PQLs and clicks
- Product usage signals from onboarding status and milestones
- AI powered intent scoring for heating and surging accounts
- ICP scoring trained on your closed won population
- Slack alerts, round robin routing and task assignment
- CRM sync with HubSpot and Salesforce, plus Apollo, Outreach and webhooks
- AI content reports that suggest new signals from conversion patterns
Pros
- Product usage, website behaviour, email activity and ad engagement scored together rather than in separate tools
- ICP scoring learned from the customer's own closed won population instead of a generic firmographic model
- Genuinely useful free plan with 2 seats, 100 credits per month and the full feature set
- SOC 2 Type II certified with annual third party penetration tests and external code audits
- Worked with HubSpot, Salesforce, Apollo, Outreach or a custom webhook rather than forcing one stack
- Adopted by well known product led companies including Vercel, Retool, Sanity, Deepgram and OneSignal
Cons
- Their own banner states the product is shutting down on September 30 following acquisition by Cursor
- The blog post the shutdown banner links to returned a 404 when checked in August 2026, so migration and refund detail is not published there
- The jump from Starter at 200 dollars to Growth at 1,000 dollars per month is steep for a mid sized team
- No separate public API is advertised on the product pages, custom work runs through webhooks
- Independent review coverage is thin, with review sites blocking automated access and their own site publishing the only visible rating
Cost at scale
Growth was 12,000 dollars per year at their published 1,000 dollars per month, with extra seats purchasable on top
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Try for Free | Free per month | 250 alerts per month and limited lead routing options | 2 seats included, 100 credits per month, All features included |
| Starter | $200 per month | 1,000 credits per month | 2 seats included, extra seats purchasable, 1,000 credits per month, All features included |
| Growth | $1,000 per month | 5,000 credits per month | 3 seats included, extra seats purchasable, 5,000 credits per month, 14 day free trial advertised |
| Business | Custom quote | Quoted | Custom seats and credits, Advanced customization and support, SAML SSO via Okta |
From their published pricing, August 2026, while the site is still live. Their own banner states the product is shutting down on September 30, so these prices are historical. Check their site.
What reviews praise
- Customers quoted on their own site call it a game changer for the sales team
- Named users include Vercel, Retool, Sanity, Deepgram, OneSignal and Mintlify, which is unusually strong logo coverage for a product led tool
- Their own automations page reports a 75 percent open rate and a 10 to 15 percent reply rate on autopilot follow up
What reviews flag
- The dominant public fact in August 2026 is the shutdown notice on their own homepage
- The linked acquisition announcement was returning a 404 when checked, leaving customers without published migration guidance at that link
- Third party review scores could not be verified from multiple sides for this listing
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
Webhooks for custom workflows, no separate public API advertised on the product pages
Compliance
SOC 2 Type II certified, GDPR and CCPA compliance claimed, custom DPA on request, annual third party penetration tests and external code audits
Data export
CRM sync of accounts, contacts, intent signals and scores, plus webhook delivery
Automation platforms
HubSpot, Salesforce, Apollo, Outreach and custom webhooks
Integrations
HubSpot
Salesforce
Apollo
Outreach
SlackWebhooksOktaGoogle SSO- Founded
- Not published on the pages reachable for this listing, though their security page notes the first SOC 2 certificate came about six months after the first line of code was written
- Leadership
- Operating entity is Konfetti, Inc., per the copyright line in their site footer
- Company page
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Their own site says so. A banner across getkoala.com in August 2026 reads: Koala has been acquired by Cursor and will be shutting down on Sept 30. The banner links to a blog post at getkoala.com/blog/koala-cursor that returned a 404 when checked in August 2026, so the public detail on data export, account migration and refunds is not available at the link their own site points to. Anyone evaluating Koala should contact them directly rather than rely on the site.
Their published pricing while the site was still live in August 2026 was a free plan with 2 seats and 100 credits per month, Starter at 200 dollars per month with 1,000 credits, Growth at 1,000 dollars per month with 5,000 credits and a 14 day free trial, and a custom Business tier. All plans advertised the full feature set, with credits and seats as the variable.
It installed as a pixel, identified the companies and prospects on your website, tracked page views, session time and product usage, scored accounts against your closed won population for ICP fit, flagged accounts that were heating or surging, then alerted reps in Slack, routed leads and kept the CRM updated. It worked with HubSpot, Salesforce, Apollo, Outreach and custom webhooks.
Their published claim was prospect level identity for over 30 percent of traffic generally, and over 75 percent of traffic for product led growth companies, helped by resolving identity across devices and login states.
Their security page states SOC 2 Type II certification, GDPR and CCPA compliance, annual third party penetration tests and external code audits, a custom DPA on request, Google SSO or magic links, and SAML via Okta on the Business plan.
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