Demandbase
IntentAccount based go to market platform with account intelligence, intent and B2B advertising
The widest single vendor bundle in account based marketing, advertising included, sold on an unpublished quote and demanding enough that it rewards teams with dedicated operations.
Best for
Enterprise marketing teams that want account identification, intent and account based advertising bought from one vendor rather than assembled from three.
Not great for
Small and mid sized teams without marketing operations resource, where the platform fee plus per user model and a long implementation outweigh the intelligence.
Starting price
Custom
Pricing model
Custom quotes
Free trial
Not advertised
Platforms
Web app, Chrome extension
Founded
2006
Headquarters
United States
Demandbase, in plain terms
Demandbase sells Demandbase One, an account based go to market platform organized into marketing, sales, advertising and data products. Account Intelligence is the core: IP to account identification across a published 3.7B+ addresses, intent built from their own keyword set of 865K+ topics plus an official Bombora integration, firmographic and technographic data, and predictive scoring. On top sit orchestration for marketing, a sales intelligence workspace with a browser extension for Chrome and Microsoft Edge, and a business to business demand side platform that runs account targeted display, video, connected TV, social and web advertising. Their contact data page publishes 200M+ contacts across 195 countries, 113M+ companies, 122M+ validated emails and 58M mobile numbers, while their MCP page quotes a lower 150M+ contacts, so the number depends on which page you read. Since 2025 the company has shipped Agentbase, a set of AI agents for campaign optimization, account engagement and intent summarization, plus a Demandbase MCP offering that connects ChatGPT, Claude, Gemini and Copilot to the same intelligence. Demandbase also supplies the global company level identification behind RB2B. Pricing is not published: a form fill leads to a quote built from a flat platform fee plus a flat fee per user. Reported 2024 revenue was above $200 million in a second consecutive profitable year.
Key features
- IP to account identification across a published 3.7B+ addresses
- Proprietary intent keyword set plus a Bombora intent topic integration
- Business to business demand side platform for display, video, connected TV, social and web
- Sales intelligence workspace with the Demandbase for Sales browser extension
- Predictive analytics and account qualification scoring
- Data API with 80+ appended data points and trigger events for funding, leadership changes and M&A
- Agentbase AI agents for campaign optimization, account engagement and intent summaries
- Demandbase MCP for ChatGPT, Claude, Gemini and Copilot
Pros
- Account identification, intent, contact data, predictive scoring, orchestration and advertising come from one contract
- The business to business demand side platform covers display, video, connected TV, social and web against target accounts
- Agentbase AI agents and a Demandbase MCP offering for ChatGPT, Claude, Gemini and Copilot shipped in 2025 and 2026
- Intent runs on both their own keyword set and an official Bombora integration rather than one source
- Named a Leader in the 2025 Gartner Magic Quadrant for Account Based Marketing Platforms, their fifth consecutive year
- Financially stable by their own disclosure, with 2024 revenue above $200 million and a second consecutive profitable year
Cons
- No published prices and no free plan, so cost cannot be compared without a sales conversation
- Third party cost estimates disagree by roughly ten times, which shows how little public pricing information exists
- Reviewers report a steep learning curve and implementations that need dedicated operations resource
- Their own pages publish different contact counts, 200M+ on the data page and 150M+ on the MCP page
- Reviewers report limited granular contact level enrichment and dashboard customization that needs technical skill
Last round
$175 million in financing from Vista Credit Partners, announced February 2023, structured as credit rather than equity (reported)
Cost at scale
Not computable from published sources. Demandbase describes the model as a flat platform fee plus a flat fee per user and publishes no figures, and third party estimates range from about $24,000 to well over $100,000 a year without agreement
Total funding
About $320 million across eight rounds (reported)
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Demandbase One | Custom quote | Quoted after a form fill, no self serve checkout and no published figures | Flat platform fee covering the software and services, Flat fee per user on top, Marketing, sales, advertising and data products bought as one platform |
| Marketing | Custom quote | Quoted per account, module scope agreed in the sales process | Account based orchestration and journey stages, Audience building and website personalization, Pipeline influence reporting |
| Sales | Custom quote | Quoted per account, priced with a per user fee | Sales intelligence workspace with account and buying group views, Demandbase for Sales browser extension, Alerts and CRM embedded intelligence |
| Advertising | Custom quote | Quoted per account, media spend is separate from platform fees | Account targeted display, video, connected TV, social and web, Campaign Outcomes Agent for automated bidding against a business goal |
| Data | Custom quote | Quoted per account, volume terms agreed in the contract | Contact and company data with 80+ appended data points, API delivery and CRM enrichment, Trigger events for funding, leadership changes and M&A |
Demandbase does not publish prices. Their pricing page asks for a form fill and describes the model as a flat platform fee covering the software plus a flat fee per user, checked August 2026. Check their pricing page.
What reviews praise
- Third party aggregators citing G2 put it at about 4.4 across roughly 1,900 reviews
- Reviewers credit account identification and intent signal accuracy as the platform's strongest points
- Reviews report reliable account matching with regular data refreshes
- CRM and marketing automation integrations are reported to cut manual account research time
What reviews flag
- Reviewers describe pricing as opaque, with add-on and professional services costs on top
- The platform is reported as prohibitively expensive for smaller companies
- Implementation is reported as long, with a steep learning curve and a need for dedicated operations resource
- Reviewers report limited granular contact level enrichment and tedious dashboard customization
- Review platform scores here come from secondary aggregators rather than direct reads of G2 or TrustRadius, so treat the exact numbers as approximate
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
Documented data API for company and contact search plus real time trigger events, and a Demandbase MCP offering for AI assistants
Compliance
ISO 27001:2022 and SOC 2 Type 2 recertification announced December 2025 (claimed)
Data export
CRM and marketing automation sync, API delivery and enrichment into existing systems
Automation platforms
Slack, Salesforce, Outreach, Salesloft and Gong, with Agentbase also listed on the AWS Marketplace
Integrations
SalesforceSalesforce Pardot
HubSpotMarketoOracle EloquaMicrosoft Dynamics 365
Outreach
SalesloftGongSendoso
Slack
LinkedInBomboraRB2BAWS Marketplace- HQ
- San Francisco, California, United States
- Founded
- 2006, by Chris Golec, though their own LinkedIn company page lists 2005
- Employees
- 501-1,000 (LinkedIn), with their own about page stating 750+
- Leadership
- Gabe Rogol, chief executive, with Rachel Truair appointed chief marketing officer in January 2026
- Company page
Enterprise ABM platform with buying stage prediction, intent data and sales intelligence
European website visitor identification with built in email and LinkedIn follow up
Website visitor identification and EU B2B data, rebranded from Dealfront to Leadfeeder
Website and product intent signals, shutting down September 30 per their own site
US person level website visitor identification, pushed straight into Slack
Job change tracking and buying signals for enterprise outbound and ABM teams
Demandbase does not publish prices. Their pricing page asks you to fill out a form for a customized plan and describes the model as a flat platform fee covering the software and services plus a flat fee per user. Third party estimates of annual cost vary by roughly ten times between sources, which is a good reason to treat any figure you read elsewhere as unreliable and get a quote. Checked August 2026.
There is no free plan. A trial does exist, since they publish a formal trial agreement covering a trial term and a scope limited instance of the platform that requires installing Demandbase tags on your website, but the length and whether payment details are needed are not published. Expect the trial to run through their sales team rather than a self serve signup.
The advertising layer. Alongside account identification, intent and sales intelligence, Demandbase runs its own business to business demand side platform for account targeted display, video, connected TV, social and web, so audience building and media buying happen in the same tool. The trade off is a broad platform that needs operational resource to run well.
Both from their own signals and from a partner. Their contact data page describes a proprietary keyword set published as 865K+ intent keywords built from bidstream and curated content, and their support documentation covers an official integration for syncing Bombora intent topics into the platform, so the two can be used together.
Yes, as a data partner. RB2B's own pages describe Demandbase as powering their company level resolution engine globally, while RB2B supplies United States person level identification. It is a partnership rather than an ownership relationship in either direction.
One of these tools is ours.
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