RB2B
IntentUS person level website visitor identification, pushed straight into Slack
The cheapest honest way to find out who is on your site, provided your buyers are in the United States and you are happy resolving a minority of traffic to real names.
Best for
US focused B2B teams that want named visitors landing in Slack the same day, without an annual contract or a sales call.
Not great for
Teams selling into Europe or the UK, where the person level product does not operate and only company level identification is available.
Starting price
$79/mo
Pricing model
Credit packs
Free trial
7 days
Platforms
Web app
Founded
2024
Headquarters
United States
RB2B, in plain terms
RB2B is a website visitor identification tool built by the team behind Retention.com. A pixel on the site resolves anonymous traffic, and on the paid tiers it returns person level detail for United States visitors, a name, a LinkedIn profile URL and a business email, pushed into Slack or Microsoft Teams within minutes. Company level identification is global and comes through a partnership with Demandbase, which every paying plan includes at no extra cost. The published match rates are stated as ranges rather than guarantees: 15 to 20 percent company level on the free and entry tiers, 35 to 45 percent company level higher up, and a further 15 to 20 percent contact level on the top tier. Their headline figure of 70 to 80 percent of traffic identified is the two layers combined, so the named individual share alone is materially lower. Beyond alerting there is Hot Pages page level tracking, Hot Leads filtering by revenue, company size, seniority and department, page suppression, and integrations with HubSpot, Salesforce, Clay, Instantly, Smartlead, HeyReach, Zapier, webhooks and an API. Pricing is unusually transparent for the category, with a permanent free tier and paid plans metered by resolutions. The main limitation is geographic: person level identification is United States only.
Key features
- Person level identification returning name, LinkedIn URL and business email for US visitors
- Global company level identification through the Demandbase partnership
- Slack and Microsoft Teams push on every tier, including the free one
- Hot Pages page level tracking and Traffic Insights
- Hot Leads filtering by revenue, company size, seniority and department
- Page suppression to exclude paths from tracking
- Integrations with CRM, Clay, outbound tools, Zapier, webhooks and an API
- Documented opt out, do not sell and data access request processes
Pros
- Published, self serve pricing with a permanent free tier, rare in visitor identification
- Named person, LinkedIn URL and business email land in Slack within minutes of the visit
- Global company level identification through the Demandbase partnership is bundled into every paid plan
- Integrates directly with the tools the leads go into next, including Clay, HubSpot, Salesforce, Instantly, Smartlead and HeyReach
- Match rates are published as ranges per tier rather than as a single marketing number
- Public opt out, do not sell and data request processes are documented, with SOC 2 Type II claimed
Cons
- Person level identification is United States only, so non US traffic resolves to companies rather than people
- The headline 70 to 80 percent identification figure combines two layers, and the named individual share is much lower
- Free and Starter tiers exclude email addresses and every integration except Slack and Teams
- Prices above the entry resolution steps are calculated on their pricing page rather than listed, so budgeting at volume needs the calculator
- Company level identification outside the United States puts the consent management burden on the customer, per their own documentation
Cost at scale
Pro+ starts at $199 per month for 600 monthly resolutions, with overage at $0.25 per resolution and extra domains at $99 per month for up to five, checked August 2026
Total funding
No outside funding reported. A third party SaaS metrics tracker describes the parent company as bootstrapped (reported)
Users claimed
More than 100,000 websites claimed, with Dropbox, Rippling, ActiveCampaign, Mixmax and Copper named on their homepage (claimed)
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Free | $0 per month | 150 resolutions per month, company level only, no person level identification, no email addresses, no other integrations | 150 monthly resolutions, Company level identification, global, Slack or Microsoft Teams push |
| Starter | $79 per month | No business email addresses and no integrations beyond Slack and Teams. Overage $0.45 per resolution | 300 monthly resolutions, LinkedIn profile URLs pushed to Slack or Microsoft Teams |
| Pro | From $149 per month | Starts at 600 monthly resolutions and scales up a slider to 2,500. Overage $0.25 per resolution | Person level identification with LinkedIn URLs and business emails, All integrations, including CRM, Clay, outbound tools, webhooks and API, Extra domains available at $99 per month for up to five |
| Pro+ | From $199 per month | Starts at 600 monthly resolutions, prices at higher steps are calculated on their pricing page. Overage $0.25 per resolution | Premium resolution, the highest published match rates, Same integration set as Pro, Volume steps published up into the millions of monthly resolutions |
From their published pricing, August 2026. Free and Starter are fixed, while Pro at $149 and Pro+ at $199 are entry prices at 600 monthly resolutions and scale up a slider from there, with the price at higher steps calculated on the page. Check their pricing page.
API access
Public API and webhooks on Pro and above, plus Zapier
Compliance
SOC 2 Type II, CCPA and GDPR compliance claimed, with published opt out and data request processes (claimed)
Data export
Push to CRM, outbound tools, Slack, Microsoft Teams, webhooks and API
Automation platforms
Zapier and Clay, with outbound handoff to Instantly, Smartlead and HeyReach
Integrations
SlackMicrosoft Teams
HubSpot
Salesforce
ClayInstantlySmartlead
HeyReach
ZapierDemandbaseWebhooksRB2B API- HQ
- Austin, Texas, United States
- Founded
- RB2B launched in March 2024 as a product of GetEmails, LLC doing business as RB2B, the company behind Retention.com, which started as GetEmails in 2019
- Employees
- 2-10 on the RB2B LinkedIn page, with the wider Retention.com organization reported larger
- Leadership
- Adam Robinson, co-founder and chief executive, with co-founders Tate Blahnik and Diana Ross
- Company page
Enterprise ABM platform with buying stage prediction, intent data and sales intelligence
European website visitor identification with built in email and LinkedIn follow up
Website visitor identification and EU B2B data, rebranded from Dealfront to Leadfeeder
Account based go to market platform with account intelligence, intent and B2B advertising
Website and product intent signals, shutting down September 30 per their own site
Job change tracking and buying signals for enterprise outbound and ABM teams
Their published pricing in August 2026 is $0 per month for a free tier with 150 company level resolutions, $79 per month for Starter with 300 resolutions, from $149 per month for Pro and from $199 per month for Pro+, both starting at 600 monthly resolutions and scaling up a slider. Overage is $0.45 per resolution on Starter and $0.25 on Pro and Pro+, and extra domains are $99 per month for up to five. Check their pricing page for current figures.
The free tier is listed alongside the paid plans rather than as a time limited trial. It gives 150 company level resolutions a month with Slack or Microsoft Teams push, and no person level identification, no email addresses and no other integrations. A separate 7 day full featured trial is offered for the paid capabilities. Whether either requires a card is not stated on the pricing page.
Person level identification is United States only. Their own GDPR page states the product fires on US soil resolving US data subjects, and that the database deliberately excludes personal information of EU and UK residents. Non US traffic is identified at company level through their Demandbase partnership, and their documentation requires customers to run a consent management tool for that layer.
On the paid person level tiers it returns a prospect name, a LinkedIn profile URL and a business email address, alongside the company name, domain and firmographics such as employee count, revenue and industry. Their privacy documentation publishes an opt out page, a do not sell and share page and a data request form, and their privacy policy states they received 23,323 requests in 2025.
No. Their own page describes it as a deep partnership rather than an acquisition or an investment. RB2B supplies United States person level resolution, Demandbase supplies global company level identification, and every paying RB2B plan includes unlimited Demandbase company level resolution.
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