What is Sales cadence?
A sales cadence is the timing and rhythm of your outreach touches: how many, on which channels, and how far apart. The terms cadence and sequence are often used interchangeably, though cadence emphasizes the schedule and sequence emphasizes the steps.
A good cadence balances persistence with respect. Too few touches and you leave replies on the table; too many, too close together, and you become noise. Three to five business days between touches is a common rhythm.
Cadences usually blend channels because prospects respond in different places. Reaching someone on LinkedIn and email makes you feel more real than showing up in just one inbox.
The best cadences also vary the type of touch: a message, then engagement with a post, then a video, then an email with proof. Variety is what keeps a cadence from feeling like a countdown of identical reminders.