What is Sales sequence?
Also known as: outreach sequence
A sales sequence is a predefined series of outreach touches, across channels like LinkedIn and email, delivered on a schedule to move a prospect from cold to booked. Each step adds a new angle rather than repeating the same message.
A typical sequence runs five to nine steps over two to three weeks and mixes channels: a LinkedIn connection request, a message, an email or two, often a personalized video, and a final break-up touch. Spacing the touches a few days apart keeps you persistent without being annoying.
The strongest sequences are multichannel and place their highest-impact touch, usually a personalized video, at the moment of peak interest rather than on the very first cold contact. Each step should give the prospect a fresh reason to reply.
Weezly's sequence builder runs these cadences automatically across LinkedIn, with connection requests, messages, voice notes, AI video, and smart branching in one visual flow, plus sender rotation and SSI-based safety limits.