What is Multichannel outreach?
Multichannel outreach is reaching prospects across more than one channel, such as LinkedIn and email, within a coordinated sequence. Showing up in multiple places makes you more memorable and consistently outperforms single-channel outreach.
Prospects respond in different places: some read email, some live in LinkedIn. Reaching them in both, in a coordinated way, increases the odds one of your touches lands at the right moment.
Multichannel also builds familiarity. A prospect who sees your name in their LinkedIn feed and their inbox perceives you as more established than one who only got a single cold email.
The key is coordination: the channels should reference each other and follow one cadence, not run as two disconnected campaigns. Weezly runs LinkedIn sequences today, with email, WhatsApp, and Instagram channels planned.