Sales outreach sequence templates

A good sales sequence is a planned series of touches across channels, usually five to nine steps over two to three weeks, where each touch adds a new angle instead of repeating the ask. The strongest sequences mix LinkedIn and email, place a personalized video at the moment of peak interest, and end with a break-up. Below are six complete sequences you can copy, mapped day by day.

6 templates Free, no signup Copy and send

Each of these is a full cadence, not a single message: the exact steps, channels, and timing. Copy the structure, drop in your own copy from the other template pages, and you have a complete play. The multi-channel ones consistently beat email-only.

Scenario

LinkedIn-first sequence (8 steps, 15 days)

Day 1  Connection request with a personalized note
Day 2  After they accept: warm intro message, one question, no pitch
Day 4  Comment on or react to a recent post of theirs
Day 6  Value message: share a relevant resource, no ask
Day 8  Personalized video DM showing how it works for them
Day 10 Email touch 1: reference the LinkedIn thread, offer a call
Day 13 Email touch 2: social proof from a similar company
Day 15 Break-up message on LinkedIn

When to use: When LinkedIn is your primary channel and you have the prospect's profile but maybe not a verified email yet. The video at day 8 lands after you have built a little familiarity.

Scenario

Email-first sequence (6 steps, 14 days)

Day 1  Cold email: trigger or problem-first hook, one ask
Day 4  Follow-up: gentle bump on the same thread
Day 6  LinkedIn connection request referencing the email
Day 8  Email: fresh angle plus a proof point
Day 11 Personalized video: two-minute walkthrough, no call needed
Day 14 Break-up email

When to use: When you have verified emails and email is your main motion. The LinkedIn touch at day 6 adds a second channel and makes you feel more real.

Scenario

Video-led sequence (5 steps, 10 days)

Day 1  Personalized video email: hook in the first 5 seconds
Day 3  Follow-up email: recap the video, add one proof point
Day 5  LinkedIn connection request mentioning the video
Day 7  Second short video: address the most likely objection
Day 10 Break-up email with a friendly out

When to use: When your differentiator is personalization and you want to lead with it. Fewer, higher-impact touches for high-value prospects.

Scenario

Trigger-based sequence (4 steps, 7 days)

Day 1  Message referencing the trigger (funding, hire, launch), one question
Day 2  Personalized video congratulating them and offering help
Day 4  Email: how similar companies handled this exact moment
Day 7  Soft break-up: I will check back next quarter

When to use: When a real event just happened. Move fast while the trigger is fresh; a tight, timely sequence beats a long generic one here.

Scenario

Recruiter sequence (5 steps, 12 days)

Day 1  LinkedIn connection with a note about their specific skills
Day 2  After accept: no-pressure message about the opportunity
Day 5  Personalized video: the role, the team, why they fit
Day 8  Email: role details and an easy way to learn more
Day 12 Break-up: door stays open for the future

When to use: For recruiters reaching passive candidates who ignore job boards. The video at day 5 is what makes strong candidates actually respond.

Scenario

Agency new-client sequence (6 steps, 16 days)

Day 1  Email: done-for-you outbound hook, specific to their niche
Day 4  LinkedIn connection referencing the email
Day 6  Personalized video: a mock campaign for their brand
Day 9  Email: a relevant case study or result
Day 12 Message: offer a no-obligation first campaign plan
Day 16 Break-up with a clear, low-friction next step

When to use: For agencies pitching done-for-you outreach. The mock-campaign video at day 6 proves you can execute before they pay anything.

Same message, 2.7x the replies

Every template above works better as a video.

Text blends in. A personalized video does not. Weezly clones your face and voice from one two-minute recording, then sends a unique video to every prospect, with their name and your booking page underneath. In Weezly campaigns that lifts replies about 2.7x, with a 68% watch rate.

Get Started Free See AI Videos

Questions, answered

How many steps should a sales sequence have?

Five to nine touches over two to three weeks works for most B2B outreach. Fewer than five leaves replies on the table; more than nine usually means you are repeating yourself. Quality and variety of touches matter more than raw count.

Should a sequence use email or LinkedIn?

Both, when you can. Multi-channel sequences that mix LinkedIn and email consistently outperform single-channel ones, because you reach the prospect where they actually are and you feel more real showing up in two places.

Where should the video go in a sequence?

At the moment of peak interest, usually after one or two touches have built a little familiarity, not on the very first cold touch to a stranger. That is when a personalized video converts attention into a reply. In Weezly campaign data video lifts replies about 2.7x.

Can I automate a full sequence like these?

Yes. Weezly runs multi-step sequences across LinkedIn with connection requests, messages, voice notes, AI video, and smart branching in one visual builder, with sender rotation and SSI-based safety limits. You build the cadence once and it runs on its own.

More outreach templates

Cold email templates that get replies→Cold email subject lines that get opened→LinkedIn connection requests that get accepted→Follow-up email templates for after no response→LinkedIn cold message templates that get replies→