Woodpecker
Cold EmailCold email and LinkedIn outreach priced on contacted prospects, with add-ons for the rest
A veteran cold email tool with an unusually literal pricing model: you buy contacted prospects, everything else scales off that number, and most of the platform beyond sending is an add-on.
Best for
Small teams and lead gen agencies with predictable monthly prospect volumes who want email and cloud based LinkedIn steps in one sequence and are happy to buy the extras a la carte.
Not great for
Teams that want one all-inclusive price, since LinkedIn, agency tooling, extra warm-ups and even the integrations and API bundle are billed on top of the base meter.
Starting price
$35/mo
Pricing model
Credit packs
Free trial
14 days, no card
Platforms
Web app
Founded
2015
Headquarters
Poland
Woodpecker, in plain terms
Woodpecker is a Polish cold email tool that has been shipping since 2015 and now sells email and LinkedIn outreach on a single usage meter. Instead of plan tiers, you pick how many prospects you can contact per month and the price follows, starting at 7.00 USD per 100 contacted prospects and falling steeply at volume. That base number sets everything else: monthly sends are the contacted figure multiplied by 16, storage is multiplied by 4, and free warm-ups and Lead Finder credits scale with it. Unlimited team members, unlimited connected email accounts and catch-all verification through Bouncer are included at no charge. The sending layer covers inbox rotation, adaptive sending, email provider matching, human-like sending randomisation, a deliverability monitor, domain audits, condition based campaigns, A/B tests with up to five versions, a centralised inbox and AI detection of reply interest level. LinkedIn is an add-on at 29 USD per connected account per month and runs in the cloud, so invites, messages and profile visits continue when your computer is off, and steps can be mixed with email and calls in one sequence. The structure to understand is the add-on list: LinkedIn, the agency panel, white label, extra warm-ups, mailboxes, domains, dedicated servers and even integrations, API, webhooks and MCP are each billed on top of the base.
Key features
- Usage based pricing on contacted prospects per month
- Condition based campaigns with workflows and 5 way A/B tests
- Inbox rotation, adaptive sending and email provider matching
- Free warm-up and free catch-all verification through Bouncer
- Cloud based LinkedIn invites, messages and profile visits as an add-on
- Centralised inbox with AI interest level detection on replies
- Lead Finder credits for prospect discovery, enrichment and validation
- Agency panel with client sub-accounts, bulk actions and white label
Pros
- Pricing maps directly to the number of people you contact, with sends, storage, warm-ups and credits derived from that one number
- Unlimited team members and unlimited connected email accounts at no extra cost, so seats never drive the bill
- Free catch-all email verification through Bouncer, which removes a separate verification subscription
- Cloud based LinkedIn steps that keep running when your computer is off, mixed into the same sequence as email and calls
- Deep deliverability controls: adaptive sending, email provider matching, sending randomisation, deliverability monitor and domain audit
- Their homepage displays a G2 rating of 4.5 out of 5, and the company has been shipping the product since 2015
Cons
- The add-on list is long: LinkedIn at $29 per account, agency panel at $27 per client, white label at $5 per client, extra warm-ups at $5 and integrations, API, webhooks, MCP and CLI bundled at $20 per month
- Contacting the same person from two campaigns counts twice against the meter, which inflates usage for teams running parallel plays
- Exceeding the contacted prospect limit stops new sends until the limit renews or you upgrade, per their own FAQ
- No mobile app and no native video steps are advertised
- Customer counts differ across their own pages, 13,000+ on pricing and 15,000+ on the about page
Cost at scale
10,000 contacted prospects is $188 per month at their published rate, or $1,504 per year. An agency adding LinkedIn for 3 accounts, the integrations bundle and the agency panel for 5 clients pays about $242 more per month on top
Users claimed
15,000+ professionals across 101 countries on their about page and 13,000+ on their pricing page, both claimed, alongside 9 million emails sent monthly
| Plan | Price | Limits | Includes |
|---|---|---|---|
| 500 contacted prospects | $35 per month, or $280 per year | 500 contacted prospects per month. Contacting the same person in two campaigns counts twice | 8,000 emails per month, 2,000 stored prospects, 2 free warm-ups, Unlimited team members and email accounts |
| 2,000 contacted prospects | $67 per month, or $536 per year | 2,000 contacted prospects per month | 32,000 emails per month, 8,000 stored prospects, 6 free warm-ups |
| 4,000 contacted prospects | $99 per month, or $792 per year | 4,000 contacted prospects per month | 64,000 emails per month, 16,000 stored prospects, 10 free warm-ups |
| 10,000 contacted prospects | $188 per month, or $1,504 per year | 10,000 contacted prospects per month | 160,000 emails per month, 40,000 stored prospects, 20 free warm-ups |
| 25,000 contacted prospects | $395 per month, or $3,160 per year | 25,000 contacted prospects per month. The published slider continues to 1,000,000, and an Unlimited tier is listed at $9,999 per month or $6,666 per month annually | 400,000 emails per month, 100,000 stored prospects, 50 free warm-ups |
| Add-ons | From $5 per add-on, per month | Outbound workshops are quoted at $2,000 for four 2 hour sessions, with extra sessions at $500 | LinkedIn outreach at $29 per connected account, Integrations, API, webhooks, MCP and CLI at $20, Agency panel at $27 per active client, white label at $5 per active client, Extra warm-ups $5 per account, mailboxes $4 to $6 each, Infraforge servers $59 each, Lead Finder credits from $10 per 500 |
From their published pricing, August 2026. The meter is contacted prospects per month: 7.00 USD per 100 at the entry tier, falling to about 0.01 USD per 100 at the top of the scale. The smallest published tier is 500 contacted prospects at $35 per month, or $280 per year, with annual billing about 33 percent off. Prices are shown in 12 currencies. Check their pricing page.
API access
API, webhooks, MCP server and CLI, sold together as a $20 per month integrations add-on, with a documented Claude connection
Compliance
GDPR and CCPA compliance claimed, ISO certified storage claimed, CASA tier 2 claimed, two-factor authentication and Google OAuth 2 partner status
Data export
Google Sheets integration plus API and webhook access for pushing data out
Automation platforms
Zapier, Clay, Persana and Make style workflows through the API
Integrations
Claude
Clay
HubSpot
Pipedrive
Zoho
Calendly
ZapierGoogle SheetsPersanaHunterAircallMailiveryWarmyMailreefBouncer- HQ
- Wrocław, Poland. The site footer names Woodpecker.co S.A. at 29D Krakowska Street
- Founded
- 2015, per their about page and site copyright
- Employees
- More than 60 people, their own figure
- Company page
French all-in-one B2B prospecting: cold email, LinkedIn and contact data on one plan
Cold email platform with unlimited sending accounts, warmup and a B2B lead database
Multichannel outbound across email, LinkedIn, calls and WhatsApp with a lead database
Long running per user cold email tool with a built-in dialer on the top plan
Gmail-native sales engagement sold as three copilots: inbox, meetings and sequences
Cold email and LinkedIn outreach priced by sending volume, with inbox rotation built in
Pricing is usage based rather than tiered. Their published pricing in August 2026 charges $7.00 per 100 contacted prospects per month at the entry level, falling to about $0.01 per 100 at the very top of the scale. The smallest published step is 500 contacted prospects at $35 per month, 4,000 at $99 and 25,000 at $395, with annual billing about 33 percent cheaper. Check their pricing page for current figures.
One person contacted inside one campaign in a month, however many follow-ups they receive. Their FAQ notes a campaign can run up to 12 steps and still count as one. Contacting the same person in two separate campaigns counts as two. Emails per month are calculated as contacted prospects multiplied by 16, and stored prospects as contacted prospects multiplied by 4.
There is a 14 day free trial, or 100 cold emails, whichever comes first, with all features included and no credit card required. Their FAQ says the trial can be extended on request through chat. There is no permanently free plan.
Yes, as an add-on at $29 per connected LinkedIn account per month. It is cloud based, so invites, messages and profile visits run even when your computer is off, and LinkedIn steps can be combined with email and call steps in one sequence.
Unlimited team members, unlimited connected email accounts, catch-all email verification through Bouncer, free warm-ups that scale with plan size and a starting allowance of Lead Finder credits. LinkedIn, the agency panel, white label, extra warm-ups, mailboxes, domains, dedicated servers and the integrations bundle covering API, webhooks, MCP and CLI are all billed as add-ons.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.