Loom
AI VideoAsync screen and camera recording with instant share links, owned by Atlassian
Loom is the reference tool for fast async video at work, now part of Atlassian, built around a workspace library and AI notes rather than an outbound engine.
Best for
Teams that need fast async video for internal communication, support and demos rather than outbound campaigns.
Not great for
Outbound teams, since Loom has no sequencer, no lead database and no cloning of the sender.
Starting price
$15.36/seat/mo
Pricing model
Per seat
Free trial
Free plan instead
Platforms
Web app, macos, windows, iOS, Android, Chrome extension
Founded
2015
Headquarters
United States
Loom, in plain terms
Loom is the reference tool for async video at work. You hit record, capture your screen and camera, and a share link is ready the moment you stop. It is used far more for internal updates, walkthroughs, bug reports and customer support than for outbound prospecting, and the surrounding product reflects that: a workspace video library with folders and permissions, viewer comments and emoji reactions, transcriptions in 50+ languages, and deep integrations with Slack, Jira, GitHub, Gmail, Notion and Figma. Loom was acquired by Atlassian in 2023, and Enterprise adds SSO and SCIM, a Salesforce integration, an uptime SLA and custom data retention. The AI tier is the main recent development. Business + AI adds auto titles, summaries, chapters, filler word removal, video to text automation and automatic meeting recaps. Loom Variables can swap tokens such as a first name into an existing recording, but there is no cloning of your face or voice, so a genuinely personalized video still means you performing another take. Videos reach people as links, and booking happens through CTA embeds pointing at a scheduler such as Calendly. The free Starter plan is capped at 25 videos per person and 5 minutes per video. Paid plans are per seat: Business from $15.36 per user per month billed annually, or $18 monthly, and Business + AI from $19.92 annually, or $24 monthly.
Key features
- Screen and camera recording across desktop, mobile and browser
- Instant share links with viewer comments and emoji reactions
- Workspace video library with folders and permissions
- Transcriptions in 50+ languages
- AI titles, summaries, chapters and filler word removal on Business + AI
- Variables that swap tokens such as a first name into an existing recording
- Password protected videos and branding removal on paid plans
- SSO, SCIM and a Salesforce integration on Enterprise
Pros
- A share link is ready the moment you stop recording
- Desktop, mobile and browser extension recording, up to 4K on paid plans
- A workspace video library with folders and permissions, their strongest feature
- Transcriptions in 50+ languages, plus AI titles, summaries and chapters on Business + AI
- Deep integrations with Slack, Jira, GitHub, Gmail, Notion and Figma
- Enterprise adds SSO and SCIM, a Salesforce integration and a 99.95% uptime SLA
Cons
- The free Starter plan caps videos at 25 per person and 5 minutes each, the most repeated frustration in public reviews
- AI titles, summaries, chapters and filler word removal sit behind the higher Business + AI tier
- No face or voice cloning, so a genuinely different video per prospect means recording it yourself
- Videos reach people as links, and booking happens through CTA embeds pointing at a third party scheduler
- Reviewers reported lag, audio sync issues and failed uploads through 2025 and into 2026 following the Atlassian migration, per third party review round-ups
Last round
Acquired by Atlassian, 2023, $975M reported
Cost at scale
About $3,686 per year for a twenty seat Business workspace, computed from $15.36 per user per month billed annually
Total funding
About $203M across 7 rounds before the acquisition (reported)
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Starter | $0 per user / month | 25 videos per person, 5 minutes per video, up to 50 workspace members | 25 videos per person, 5 minutes per video, Up to 50 workspace members, Transcriptions in 50+ languages |
| Business | $15.36 per user / month, billed annually | Unlimited videos and recording length, up to 4K quality | Unlimited videos and recording length, Up to 4K quality, Remove Loom branding, Password protected videos |
| Business + AI | $19.92 per user / month, billed annually | Unlimited videos plus the AI feature set and admin insights | Auto titles, summaries and chapters, Filler word removal, Video to text automation, Meeting recaps and admin insights |
| Enterprise | Custom quote | SSO and SCIM, custom data retention, 99.95% uptime SLA | SSO and SCIM, Salesforce integration, 99.95% uptime SLA, Custom data retention |
From their published pricing, August 2026 (check their pricing). Business is $15.36 per user per month billed annually or $18 monthly, and Business + AI is $19.92 annually or $24 monthly. Enterprise is custom quoted.
What reviews praise
- A reported G2 rating of 4.7 from several thousand reviews, checked August 2026
- Reviewers consistently credit ease of use and how fast a video can be recorded and shared
What reviews flag
- The 25 video and 5 minute free plan caps are the most repeated frustration
- Lag, audio sync issues and failed uploads were reported across review sites through 2025 and 2026 after the Atlassian migration
- Text overlays, annotations and transcript based editing require the higher Business + AI tier
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
Compliance
SSO and SCIM with custom data retention and a 99.95% uptime SLA on Enterprise, per their pricing page (claimed)
Integrations
SlackJiraGitHub
GmailMicrosoft OutlookNotionFigma
Salesforce- HQ
- San Francisco, California, United States
- Founded
- 2015
- Leadership
- Co-founded by Joe Thomas, Shahed Khan and Vinay Hiremath. Owned by Atlassian since 2023
The full comparison
Weezly vs Loom: every claim, sourced.
Personalized AI video generation from a template, a CSV or an API call
Video email veteran: record in Gmail or Outlook, send an animated preview
Video sales platform with recording, email and SMS campaigns and a built-in CRM
AI video studio with a large avatar library, cloning and video translation
Video recording, editing and personalization for sales, marketing and support teams
Personalized video at scale that exports into the sending tools you already use
The free Starter plan allows 25 videos per person, capped at 5 minutes each, with up to 50 workspace members, unlimited screenshots and transcriptions in 50+ languages.
Only partially. Loom Variables can swap tokens such as a first name into an existing recording. There is no face or voice cloning, so a genuinely different video per prospect means recording it yourself.
Not really. It has no sequencer, no lead database and no sending layer. Sales teams use it to record one video and paste the link into an email or a message they send by hand.
Auto video enhancement, advanced editing, auto titles and summaries, chapters, filler word removal, video to text automation, automatic meeting recaps and admin insights.
Atlassian, which acquired Loom in 2023. Enterprise plans reflect that with SSO and SCIM, a Salesforce integration, an uptime SLA and custom data retention policies.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.