HeyGen
AI VideoAI video studio with a large avatar library, cloning and video translation
HeyGen is the most polished AI video studio in this set, strongest on avatars and translation, but it produces videos rather than running outreach.
Best for
Marketing, L&D and localization teams producing avatar-led video content and translated versions at volume.
Not great for
One-to-one outbound, where there is no sequencer, no contact data, no native delivery and no booking page.
Starting price
$29/mo
Pricing model
Credit packs
Free trial
Free plan instead
Platforms
Web, API
Founded
2020
Headquarters
United States
HeyGen, in plain terms
HeyGen is an AI video production platform. Its strengths are breadth and polish: a stock avatar library in the hundreds, custom digital twins trained on your own footage, voice cloning, unlimited photo avatars on paid tiers, and video translation across a very large language list, which is why it is widely used for marketing content, training material and localization. Videos are produced in a web studio from a script, with team collaboration, SSO and LMS integrations on business tiers, and an API for programmatic generation. For go-to-market work HeyGen is a production layer rather than an outreach system. It does not send email or LinkedIn messages, has no contact database, no sequencer and no booking page, so a prospecting workflow means exporting videos and running delivery elsewhere. Personalization for one-to-one outbound, such as placing each prospect's website behind the presenter, is not part of the product. Pricing is a subscription plus a monthly credit allowance, and credit burn depends on the model you pick: higher-fidelity avatar output consumes credits faster, so the practical minutes per month can be much lower than the plan headline suggests. Additional seats are billed separately on business tiers, and API usage is metered on its own.
Key features
- 500+ stock avatars
- Custom digital twins from your footage
- Voice cloning from the Creator tier
- Translation into 175+ languages
- Credit-based generation with published tiers
- 4K export on Pro
- SAML/SSO, team collaboration and LMS integrations on Business
- Public API on pay-as-you-go credits
Pros
- 500+ stock avatars listed on Free, with larger libraries on paid tiers
- Custom digital twins trained on your own footage, plus voice cloning from the Creator tier
- Video translation across 175+ languages, their strongest single capability
- A free tier with 3 videos a month makes evaluation free
- Team collaboration, SAML/SSO and LMS integrations on Business
- Public API for programmatic generation on pay-as-you-go credits
Cons
- Credit consumption varies by model, so the video volume a plan actually buys is hard to read from the plan name (their pricing page)
- Creator's 600 credits work out to roughly 30 minutes of video a month (their pricing page)
- Business is $149 per month plus $20 per extra seat, so team cost climbs with headcount (their pricing page)
- No sequencer, no contact database, no native LinkedIn or email delivery and no booking page, so outbound needs a separate stack (their site)
- Support is the dominant complaint in public reviews, alongside credit and billing opacity and reports of slow renders at volume (Trustpilot, around 2,400 reviews)
Last round
Series A, $60M, June 2024, led by Benchmark, at a reported $500M valuation (reported)
Cost at scale
Business is $149 a month plus $20 per extra seat, so a five-seat team is about $229 a month before any additional credits (published pricing)
Total funding
Reported totals conflict across databases, between about $65M and $75M (reported)
Users claimed
More than 30 million users claimed, with customers in 196 countries and over 100,000 businesses claimed
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Free | 0 per month | 3 videos per month, up to 1 minute each, 1 custom digital twin | 3 videos per month, up to 1 minute each, 1 custom digital twin, 30+ languages, 500+ stock avatars |
| Creator | 29 per month ($24 billed annually) | 600 credits per month, up to about 30 minutes of video | 600 credits per month, up to 30 minutes, Voice cloning, 175+ languages, Unlimited photo avatars, 1080p export |
| Pro | 49 per month | 1,000 credits per month, credit tiers scale up to 100,000 per month | 1,000 credits per month, 4K export, all advanced AI models, Credit tiers scale up to 100,000 credits/mo |
| Business | 149 per month, plus $20 per extra seat | 1,500 credits per month, up to 60 minutes, 5 custom digital twins, $20 per extra seat | 1,500 credits per month, up to 60 minutes, 5 custom digital twins, SAML/SSO, team collaboration, LMS integrations |
| Enterprise | custom | Unlimited video duration, custom credits and workspaces | Unlimited video duration, Multi-workspace control and enterprise security, Dedicated success manager |
From their published pricing page, August 2026: Free $0 with 3 videos per month up to 1 minute, Creator $29/mo ($24/mo billed annually) with 600 credits, Pro $49/mo with 1,000 credits and higher credit tiers available, Business $149/mo with 1,500 credits plus $20 per extra seat, Enterprise custom. Credit consumption varies by model, so check their pricing and credit table.
What reviews praise
- G2 4.8 from over 1,000 reviews, Capterra 4.7 from 315 reviews, Product Hunt 4.3 from 70 reviews
- Polished video in minutes with no production setup (Capterra)
- Strong multilingual output with accurate lip sync (Capterra)
- Realistic avatars, easy onboarding and good template variety (Product Hunt)
What reviews flag
- Trustpilot sits around 3.6 with roughly 18 percent one-star reviews
- Support is the dominant complaint, including account access issues with no human contact (Trustpilot)
- Credit and billing opacity, with credits reported to deplete quickly (Capterra, Trustpilot)
- Slow renders and reported throttling after high volume (Trustpilot)
- Avatars can feel slightly unnatural in longer videos, with no gesture control (Product Hunt)
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
Public self-serve API priced separately from the subscription plans, pay as you go from $5, with an Enterprise API tier; the API wallet is separate from subscription credits and pay-as-you-go credits expire after 12 months
Compliance
SOC 2 Type II, GDPR, CCPA, the EU-US Data Privacy Framework and the EU AI Act all claimed; ISO 27001 and HIPAA are not claimed
Data export
MP4 download at 720p, 1080p and 4K, plus audio-only and SRT captions, and SCORM export on Business and Enterprise; they commit to returning customer data on contract termination
Automation platforms
Zapier, Make, n8n and Pabbly all documented, plus a native HubSpot workflow action that generates a personalized video for a contact
Integrations
Zapier
Make
n8n
Pabbly
HubSpot
Salesforce
SlackCanvaChatGPT
ClaudeNotionGoogle Drive
ZoomVimeoAdobe Express- HQ
- Los Angeles, California, United States, with offices in San Francisco, Palo Alto and Toronto
- Founded
- 2020
- Employees
- 51-200 (LinkedIn), though third-party estimates run higher
- Leadership
- Joshua Xu, Co-founder and CEO; Wayne Liang, Co-founder
- Company page
The full comparison
Weezly vs HeyGen: every claim, sourced.
Personalized AI video generation from a template, a CSV or an API call
Video email veteran: record in Gmail or Outlook, send an animated preview
Video sales platform with recording, email and SMS campaigns and a built-in CRM
Video recording, editing and personalization for sales, marketing and support teams
Async screen and camera recording with instant share links, owned by Atlassian
Personalized video at scale that exports into the sending tools you already use
Producing avatar-led video content and translating it. The stock avatar library, custom digital twins, voice cloning and a 175+ language translation list make it a strong fit for marketing, training and localization work.
Not on its own. HeyGen generates videos; it has no sequencer, no contact database, no native LinkedIn or email sending and no booking page. Teams that use it for outbound export the videos and deliver them through separate tools.
Each paid plan includes a monthly credit allowance and generation consumes credits at a rate that depends on the model and output quality you choose. Higher-fidelity avatar output burns credits faster, so read their credit table alongside the plan price before estimating monthly minutes.
Yes. Their Free tier publishes 3 videos per month at up to 1 minute each, 1 custom digital twin, 30+ languages and 500+ stock avatars, with no credit card required and limited trial access to premium features.
Yes, a public API billed on pay-as-you-go credits, which is how teams generate video programmatically from their own systems.
One of these tools is ours.
Weezly is in this directory too: LinkedIn outreach with AI clone videos, a 300M+ leads database and booking, from $59 per month. See if it earns a spot in your stack.