Scrape Trustpilot Leads for Local Business Growth

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If you’re looking to supercharge your cold outreach or lead generation efforts in 2025, learning how to scrape local business leads from Trustpilot is invaluable. Trustpilot serves as an abundant resource filled with up-to-date business information across countless niches, making it a perfect source for building targeted prospect lists.

Whether you’re a marketer, agency owner, or independent consultant, acquiring high-quality local business leads from Trustpilot empowers you to grow relationships, land appointments, and close more deals—all for free or at lightning speed, depending on your approach.

Based on the original video:

Why Use Trustpilot for Lead Generation?

Trustpilot has grown into one of the most trusted review platforms for consumers and businesses. It covers an extensive array of businesses—ranging from car dealers to HVAC contractors and pet stores. Because of its rich dataset and regularly updated reviews, Trustpilot is invaluable for finding genuine, up-to-date contact information. For outreach professionals, leveraging Trustpilot data means:

  • Access to thousands of real, active local business listings
  • Detailed info such as company names, phone numbers, and websites
  • The ability to target niche categories for highly relevant prospects
  • Unrestricted access, since much of the directory is public

In this guide, you’ll learn both free manual scraping and an automated approach to extract Trustpilot leads, so you can choose the method that fits your time and budget.

Manual Trustpilot Scraping: How to Extract Local Leads for Free

If you’re launching a campaign on a tight budget, you can scrape business leads from Trustpilot for free, though it requires some patience. Here’s how the manual process works step-by-step:

Step 1: Identify Your Local Business Niche on Trustpilot

Start by deciding which vertical or local industry you want to target—HVAC, pet stores, roofer contractors, salons—the possibilities are vast. Visit Trustpilot’s category search to see a list of relevant businesses in your locale.

Step 2: Gather Data Using Instant Data Scraper Chrome Extension

Install Instant Data Scraper, a free Chrome extension designed for extracting tabular data from most web pages. Once installed:

  • Open the Trustpilot business category page with a list of companies.
  • Activate Instant Data Scraper.
  • The tool will auto-detect data tables and fields such as business names, websites, phone numbers, and more.
  • Click “Start Crawling” to extract the current page.
  • Manually navigate to the next page and repeat the process if needed.

Pro Tip: Scraped data is easily exportable as a CSV file, making it simple to upload to your CRM or email outreach platform.

Manual Scraping: Pros and Cons

  • Pros: 100% free, customizable per category, and legal for public data.
  • Cons: Extremely time-consuming for large campaigns, requires manual niche-by-niche effort, and can lead to repetitive tasks.

If you’re only targeting a handful of businesses or just starting out, this method works well. But for larger campaigns with hundreds or thousands of leads, you’ll quickly feel the pinch of its manual nature.

Automated Trustpilot Scraping: Unlock Unlimited Leads in Minutes

If your time is valuable—or you simply need to scale your outreach—the paid method streamlines your scraping process. Using a dedicated scraping tool or platform, you can pull thousands of targeted business leads from Trustpilot in minutes.

Here’s a glimpse into how an automated approach can elevate your results:

Fast, Category-Based Data Extraction

Most advanced scraping solutions (often included in lead generation coaching programs or sales toolkits) allow you to:

  • Select any Trustpilot business category, such as pet stores, HVAC, or salons
  • Trigger the automated scraper with a single command or button
  • Receive the full list of businesses—company names, websites, phone numbers, and more—in minutes

Within platforms offering this feature, data delivery is typically direct—often appearing as a private message, email, or downloadable file right after completion.

What Makes Automated Trustpilot Scraping So Valuable?

  • Rapid Results: Fetch hundreds or thousands of leads instantly, enabling high-volume outreach.
  • Detailed Data: Get every field needed for prospecting: business name, phone, website, and sometimes even location.
  • Easy Integration: Most platforms allow you to directly plug leads into your outreach system, or export them in a usable format.

Screenshot of Trustpilot lead scraper pulling business data, showing contact info, company names, and organized list for outreach use.

Comparing Free vs. Paid Scraping Strategies

Choosing the right Trustpilot scraping approach depends on your business needs and workflow. Here’s how they break down:

  • Free Manual: Great for small, targeted campaigns, one-off research, or solopreneurs on a tight budget.
  • Automated Paid: Ideal for agencies, growth teams, and anyone who needs fast, scalable, and hassle-free lead extraction.

Tools offering paid scraping services may also include training, support, community forums, or additional data sources to further refine your outreach game.

How to Use Scraped Lead Data Effectively

Once you have your Trustpilot leads, it’s crucial to put them to good use in your outreach pipeline:

  • Cold Email: Upload the list directly into your cold email platform to automate high-converting campaigns.
  • Phone Outreach: Use phone numbers to connect with decision makers instantly—often with a higher response rate.
  • Lead Enrichment: Run your websites through services like Apollo.io to uncover the actual decision makers and reach the right contacts.

Cross-referencing scraped data with tools to find emails and roles can exponentially improve response rates and close ratios.

Relevant Related Reading

Pairing Trustpilot scraping with the right outreach tools is essential for serious campaigns. For example, our in-depth comparison of two popular cold email platforms explores exactly how the right tool can multiply your results: Lemlist vs. Instantly: Detailed Comparison for Your Strategy covers automation, personalization, and deliverability considerations for your next campaign.

Practical Example: Scraping Pet Store Leads from Trustpilot

Let’s consider a hands-on scenario: Imagine you want to build a list of pet stores in your region for a personalized outreach campaign. Using an automated scraping tool, simply select the “pet stores” category, initiate your scrape, and—within a minute—you’ll have a spreadsheet or message containing every relevant business’s contact info, website, and often even social handles. This makes it easy to:

  • Refine your campaign messaging by location or store size
  • Quickly upload data to cold email tools, LinkedIn outreach, or SMS blasters
  • Increase personalization in every message, leading to higher response rates

Automated Trustpilot scraping results: pet store leads with contact info displayed in outreach dashboard.

Getting Started: Chrome Extensions vs. Dedicated Platforms

There are two reliable ways to start scraping leads from Trustpilot—each suited for different scenarios.

Using Instant Data Scraper (Manual Chrome Extension)

The most accessible approach, Instant Data Scraper, is available in the Chrome Web Store. Simply navigate to your target category, run the extension, and scrape the displayed businesses. This approach works fine for small lists but will require you to manually click through each page and repeat the scraping process.

Using Lead Generation Platforms (Automated Solution)

On the other hand, specialized data scraping platforms (as found in select coaching programs or SaaS solutions) let you:

  • Specify your desired category (e.g., “Roofing Contractors”) via a prompt or dropdown
  • Trigger the scrape and receive data quickly, typically as a downloadable spreadsheet or direct message
  • Unlock premium support, faster turnaround, and integration with outreach platforms

Some services also offer trial periods, letting you test out the scraping pipeline risk-free before committing to a subscription.

Pairing Trustpilot Leads with Outreach Platforms

Scraping business leads is only half the battle—the key to success lies in what you do next. Uploading your curated lists to email outreach solutions, CRM software, or tools that help discover verified email addresses for decision makers takes your efforts to the next level. Enriching your data with verified contact details enables precision targeting, reducing wasted effort and increasing your chances of positive replies and booked meetings.

Scaling with Multi-Channel Outreach

Don’t limit yourself to just one channel. Combining scraped Trustpilot leads with email, phone, and even social media outreach sharply boosts your visibility and engagement rates.

A comprehensive Trustpilot lead export file being uploaded into a multi-channel outreach tool to begin a new campaign.

Tips for Ethical and Effective Trustpilot Scraping

When leveraging business lead data, ethical use and compliance with best practices is crucial. Here’s what to remember:

  • Only scrape publicly available information
  • Follow GDPR and CAN-SPAM guidelines for outreach
  • Always provide value in your messaging—never spam contacts
  • Personalize your outreach based on genuine research
  • Periodically update your lists to ensure information accuracy

Key Takeaways: Unlocking Trustpilot for Local Lead Generation

  • Trustpilot offers an extensive database of local businesses—ideal for cold outreach and lead generation
  • Manual scraping is free but time-intensive for larger campaigns
  • Automated scraping unlocks rapid, large-scale lead generation in minutes
  • Pair scraped leads with outreach tools, enrichment platforms, and multi-channel strategies for best results
  • Stay compliant and ethical: focus on value, not spam

FAQ: Trustpilot Lead Scraping Guide

What is the best free tool to scrape Trustpilot business leads?

The most recommended free tool for extracting business leads from Trustpilot is the Instant Data Scraper Chrome extension. It easily collects business information directly from category pages and exports it in usable formats.

Can I scrape any business niche from Trustpilot?

Yes, Trustpilot hosts a variety of business categories, making it suitable for niche targeting—HVAC, salons, pet stores, roofer contractors, and more can all be scraped for local leads.

How does automated scraping differ from manual extraction?

Automated scraping instantly pulls large datasets across any category, delivering thousands of leads within minutes, while manual methods require page-by-page effort and time investment for smaller batches.

What can I do with scraped Trustpilot leads?

Scraped leads are ideal for cold email, phone outreach, and list enrichment. With business names, phone numbers, and websites, you can discover decision-makers and launch personalized outreach campaigns.

Is scraping Trustpilot for leads ethical and legal?

Scraping publicly available data for legitimate, non-spammy outreach is ethical—provided you comply with data privacy regulations like GDPR and CAN-SPAM. Always use information responsibly and focus outreach on value-driven communication.

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