Zapier
GTM EngNo code automation across 9,000 plus apps, billed by task volume
The broadest connector library in automation, bought for speed and breadth rather than for depth, and priced in a way that punishes high volume workflows.
Best for
Revenue and ops teams that need many small integrations working today, without engineers and without hosting anything.
Not great for
Teams running high volume, many step pipelines, where task metering makes the bill grow faster than the value of each run.
Starting price
$19.99/mo
Pricing model
Credit packs
Free trial
14 days, no card
Platforms
Web app, Chrome extension
Founded
2011
Headquarters
United States
Zapier, in plain terms
Zapier is a no code automation platform that connects applications through triggers and actions. In a go to market stack it is the glue layer: pushing form fills into the CRM, routing inbound leads, creating deals from calendar bookings, posting replies into Slack, or syncing campaign data into a spreadsheet or warehouse. Workflows, called Zaps, are built in a linear editor with filters, paths, delays, formatting and lookup steps, and can reach anything else through webhooks or run JavaScript and Python in code steps. The catalogue spans more than 9,000 apps, the widest connector library in the category and the main reason teams choose it. Newer products extend it past one directional automation: Tables for stored data, Interfaces for simple front ends, Chatbots, Agents that act on instructions, Canvas for diagramming and MCP access for AI assistants. Billing is metered in tasks, counted per successful action step, on top of tiered plans. The free plan allows 100 tasks a month and two step Zaps, and paid tiers scale into millions of tasks per month. The trade offs are cost and depth. Task based billing gets expensive as volume and step counts grow, a recurring theme in reviews, and complex branching workflows are harder to build, debug and version than in more developer leaning tools. There is no self hosting option, so data passes through Zapier's cloud.
Key features
- Trigger and action Zaps across 9,000 plus apps
- Filters, paths, delays and formatter steps
- Webhooks and REST API calls to anything not in the catalogue
- Code by Zapier for JavaScript and Python steps
- AI by Zapier, Copilot builder and Zapier Agents
- Tables, Interfaces and Chatbots for lightweight internal tools
- MCP server and SDK for AI assistant access
- SAML SSO, folder permissions and audit logs on Team and Enterprise
Pros
- More than 9,000 app integrations, the widest catalogue in the category
- Non technical staff can ship useful automations in an afternoon, with a large template library to start from
- Escape hatches for edge cases: webhooks, JavaScript and Python code steps, and an API
- Products beyond automation, including Tables, Interfaces, Chatbots, Agents and an MCP server for AI assistants
- Free plan and a 14 day Professional trial with no credit card, so evaluation costs nothing
- Software Advice reviewers rate it 4.7 out of 5 across 3,062 reviews, with 72 percent at five stars
Cons
- Task based billing scales with every action step, and reviewers report costs ramping quickly at volume
- Webhooks, paths and multi step Zaps require the Professional plan, so the free tier is mostly a demo
- Reviewers report that managing and debugging complex or nested workflows gets difficult
- No self hosting, so data always passes through Zapier's cloud
- Version control and environments are thinner than in developer oriented automation tools
Last round
A January 2021 secondary share transaction valued the company at about $5B, after it reported reaching profitability in 2014 (reported)
Cost at scale
Professional runs from about $19.99 per month on annual billing at 750 tasks to about $3,389 per month at 2,000,000 tasks, so cost tracks task volume rather than headcount, computed from their published task tiers
Total funding
About $1.2M seed in October 2012, led by Bessemer Venture Partners with Draper Fisher Jurvetson and angels, with no later venture round reported (reported)
Users claimed
Over 3.4 million businesses claimed
| Plan | Price | Limits | Includes |
|---|---|---|---|
| Free | $0 per month | 100 tasks per month, two step Zaps only, no premium apps, webhooks or paths | Unlimited Zaps at two steps each, Basic AI access and Copilot with daily limits |
| Professional | From $19.99 per month on annual billing, $29.99 monthly, at 750 tasks | Priced by task tier from 750 up to 2,000,000 tasks per month, reaching about $3,389 per month on annual billing at the top tier | Multi step Zaps, unlimited premium apps, Webhooks, paths and filters, AI by Zapier and 30 second code runtime, Email and live chat support |
| Team | From $69 per month on annual billing, $103.50 monthly, at 2,000 tasks | 25 seats, priced by task tier from 2,000 up to 2,000,000 tasks per month | 25 users with shared workflows and folder permissions, SAML SSO and priority support, 6 month audit logs |
| Enterprise | Custom quote | Quoted, contact sales | Unlimited users and annual task limits, SCIM provisioning and advanced admin controls, Technical account manager, custom data retention, observability API |
From their published pricing, August 2026. Professional starts at about $19.99 per month on annual billing, or $29.99 monthly, for 750 tasks, and scales with task volume to about $3,389 per month on annual billing at 2,000,000 tasks. Team starts at about $69 per month on annual billing, or $103.50 monthly. Annual billing is advertised as 33 percent off. Check their pricing page.
What reviews praise
- Software Advice reviewers rate it 4.7 out of 5 across 3,062 reviews, with 72 percent five star
- Reviewers credit the connector count, one calling the pool of connectors probably the biggest available
- Functionality is rated 4.59 out of 5, with users praising consistency on straightforward workflows
- Non technical reviewers report building useful automations from templates quickly
What reviews flag
- Value for money is the weakest sub score at 4.34 out of 5, with reviewers noting pricing ramps as Zaps and volume grow
- Reviewers report task based billing becoming expensive on complex, multi step workflows
- Some reviewers report a steep learning curve on multi step logic and conditional paths
- Reviewers report that managing and troubleshooting Zaps gets harder as sub automations pile up
Distilled from public reviews and community threads. Not Weezly's opinion, and not a rating.
API access
Public API, webhooks, an MCP server and an SDK for custom AI apps
Compliance
SAML SSO, SCIM provisioning, audit logs and custom data retention are advertised on Team and Enterprise plans
Data export
Zap history and run logs in app, Tables data export, plus API access
Automation platforms
Zapier is itself the automation layer, and connects to Make, n8n and Workato style tools through webhooks and HTTP steps
Integrations
Gmail
Slack
Google CalendarGoogle Drive
HubSpotGoogle FormsNotionFacebook Lead Ads
MailchimpStripeMicrosoft Outlook
Calendly
SalesforceAirtable- HQ
- San Francisco, California, United States, operated as a fully remote company
- Founded
- Started in 2011 and incorporated in 2012 by Wade Foster, Bryan Helmig and Mike Knoop
- Employees
- 800 plus people across 40 countries, per their press page
- Leadership
- Wade Foster, co-founder and chief executive officer
- Company page
Visual automation platform for building workflows and AI agents across 3,000+ apps
Source available workflow automation with AI agent nodes, cloud or self hosted
Cloud automation platform of prebuilt Phantoms for public web data and workflows
There is a free plan with 100 tasks per month and two step Zaps. In their published pricing in August 2026, Professional starts at about $19.99 per month on annual billing, or $29.99 monthly, for 750 tasks, and Team starts at about $69 per month on annual billing, or $103.50 monthly, for 2,000 tasks and 25 users. Both plans are priced in task tiers that scale to 2,000,000 tasks per month, and annual billing is advertised at 33 percent off. Enterprise is quoted.
A task is counted for each successful action step a Zap performs, so a multi step workflow consumes several tasks per run. Triggers, filters that stop a run and internal steps are handled differently, which is why volume estimates are best checked against your own task history before upgrading a tier.
Yes. Zapier advertises a 14 day free trial of the Professional plan with no credit card required, alongside a permanently free plan limited to 100 tasks per month and two step Zaps.
No. Zapier is a hosted cloud service only, so workflow data passes through Zapier's infrastructure. Teams with data residency or on premises requirements usually look at self hostable alternatives instead.
Yes. Alongside AI steps inside Zaps and the Copilot builder, Zapier Agents run instructions across connected apps and are priced separately, with a free allowance of 400 activities per month and paid tiers from about $33.33 per month on annual billing. Zapier also publishes an MCP server and an SDK so external AI assistants can call its actions.
One of these tools is ours.
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