What is Lead generation?
Also known as: lead gen
Lead generation is the process of finding and attracting potential customers and capturing their interest. In B2B outbound, it means identifying the right prospects and starting conversations that turn into qualified opportunities.
Lead generation splits into inbound (attracting prospects through content and search) and outbound (proactively reaching out to targeted prospects). Outbound lead gen relies on a good list, relevant messaging, and consistent follow-up.
The quality of the list is decisive. Reaching well-matched prospects with verified contact details beats a bigger list of poorly-matched or unreachable contacts every time.
Weezly combines both halves of outbound lead gen: a 300M+ verified B2B leads database to build the list, and the outreach platform to run personalized LinkedIn campaigns against it, in one subscription.