What is B2B prospecting?
B2B prospecting is the work of identifying and reaching out to potential business customers to create sales opportunities. It combines building a targeted list of the right accounts and people, then contacting them through outreach.
Prospecting is the first and most important stage of the sales process. Everything downstream depends on reaching the right people, so time spent tightening your targeting pays off more than almost anything else.
Modern B2B prospecting blends data and outreach: pulling a list that matches your ICP from a contact database, verifying the details, and then running a personalized, multichannel sequence against it.
Weezly brings both together, a 300M+ leads database plus the outreach engine, so prospecting from list to booked meeting happens in one place.