What is Ideal Customer Profile?
Also known as: ICP
An Ideal Customer Profile (ICP) is a description of the type of company that gets the most value from your product and is easiest to sell to and retain. It defines who you target, based on attributes like industry, size, and role.
The ICP is the foundation of good outreach. Targeting the right accounts and roles is a bigger lever on results than any message, because even a great pitch to the wrong person fails.
A useful ICP is specific: industry, company size, geography, the buyer's role and seniority, and often a trigger that signals the right timing. The tighter the ICP, the more relevant and effective your outreach can be.
Weezly's leads database lets you search 300M+ B2B contacts by 15+ filters, including job title, seniority, function, and company, so you can build a list that matches your ICP and launch outreach directly.