Wondering how to publish an article on LinkedIn and maximize its reach in 2025? You are not alone. Historically, many professionals and marketers overlooked LinkedIn articles, believing they simply could not match the engagement levels of posts, videos, or carousels. However, with important changes in social search and Google indexing, publishing LinkedIn articles has become a powerful strategy for building brand visibility, establishing expertise, and driving real business results.
In this complete guide, you will discover a step-by-step workflow for writing and publishing your first LinkedIn article, actionable SEO tips tailored for 2025, and expert strategies to help your content reach the right audience on both LinkedIn and search engines.
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Why Publish Articles on LinkedIn?
For years, many creators advised against LinkedIn articles due to historically lower engagement—likes, comments, and shares—when compared to text posts or videos in the feed. Yet times have changed. Here is why LinkedIn articles deserve a place in your content strategy in 2025:
- Google Indexing: Unlike regular LinkedIn posts, articles are indexed by Google, meaning they can appear in global search results and draw traffic from a much wider audience than your direct network.
- Long-Form Authority: Articles allow you to go in-depth, showcase your expertise, and provide unique value for readers seeking thoughtful solutions.
- Newsletter Integration: When attached to a LinkedIn newsletter, articles trigger notifications to subscribers, automatically boosting visibility and increasing recurring engagement.
- Portfolio Effect: Published articles build a permanent, accessible library on your profile—cementing your thought leadership for recruiters, partners, and potential clients.
Step-by-Step: How to Publish Your First LinkedIn Article
Ready to get started? Here is exactly how to publish your first article on LinkedIn, from draft to discoverability.
1. Access the LinkedIn Article Editor
Login to your LinkedIn account and look for the “Write article” option—typically found in your main feed or via the new post dropdown. Click it and you will be given the choice to publish as yourself or on behalf of a company page. Select the relevant option for your personal or brand goals and click “Next.”
2. Choose Between an Article and a Newsletter
On the left side of the article editor, there’s a critical toggle: publish as a standalone article, or as part of a newsletter. If you plan to publish at least monthly, setting up a LinkedIn newsletter is highly recommended. It lets you collect subscribers (much like an email list), and sends automatic notifications whenever you publish a new article, keeping your audience engaged and growing over time.
For an in-depth walkthrough, consider checking out resources on how to set up a LinkedIn newsletter for ongoing engagement.
3. Add Your Content: Write or Import Your Draft
Few creators write directly in the LinkedIn editor from scratch. If you already have article content in Word, Google Docs, or published elsewhere (like your blog), simply copy and paste the text into the editor. LinkedIn’s platform supports headings, hyperlinks, and basic formatting—though images may require manual re-upload.
4. Inserting Images, Graphics, and Links
Visuals make your article more engaging. After pasting your content, use the “Add image” button to insert custom graphics, infographics, or screenshots. For video creators and educators, adding visuals or even using Weezly Capture to record and embed an explanatory video can elevate your article’s clarity and retention rate. Don’t forget to hyperlink to relevant internal or external resources to increase authority and help readers dig deeper.
5. Upload a Compelling Thumbnail
Your article’s thumbnail acts as its cover image in both the LinkedIn feed and search results. Select a high-quality, relevant image—ideally matching your brand style or the corresponding YouTube video, if available. This simple step can significantly increase click-through rates and audience interest.
6. Optimize SEO and Meta Settings
One of LinkedIn article’s top advantages is Google indexing. To take full advantage:
- Edit the “SEO Settings” by clicking below your article’s options.
- Add a search-optimized meta title: This can be different (and more keyword-focused) than your article’s LinkedIn headline.
- Add a meta description: Write a concise summary that includes your primary keywords and entices clicks from Google searchers.
- Use relevant search terms and answer topical questions that your audience is asking online.
This step is crucial for increasing your organic reach. For example, targeting a keyword like “How to use LinkedIn Sales Navigator for lead generation” can help your article appear in search results for thousands of relevant queries.
7. Save, Schedule, or Publish
LinkedIn saves your draft automatically as you write. If you’re not ready to go live, you can safely close the editor and retrieve your draft via the “Write an article” button and the “Manage” section. Here, you can view all drafts, scheduled posts, and published articles for easy management.
When ready, choose to either publish immediately or use the built-in scheduling feature to roll out your article at your preferred date and time. Strategic timing can boost early visibility and engagement.
8. Celebrate – and Amplify!
Once published, LinkedIn congratulates you and your article goes live—complete with notifications to newsletter subscribers if enabled. Scroll through your newly published piece to ensure all visuals, links, and formatting look perfect. Other readers will see a list of your previous articles at the end, helping to build a reading journey through your expertise.
Always view your article from the reader’s perspective: Check how it appears in the main feed and within your newsletter to confirm impact and professionalism.
How LinkedIn Articles Drive Google Discoverability
The game-changing power of LinkedIn articles is their ability to appear high in Google’s organic search results—sometimes within days of publishing. For example, after publishing an article on using LinkedIn Sales Navigator, a quick incognito search can reveal your content ranking on page one, ahead of major competitors and video resources. This creates a seamless link between your social presence and broader inbound discovery.
The results can be dramatic:
- LinkedIn’s strong domain authority can push new expert articles to the top of Google quickly.
- Your personal or company brand is showcased to non-LinkedIn users, greatly expanding your reach.
- Articles can serve as evergreen lead generation assets, driving traffic and engagement for months or years after their initial publication.
Tips for Maximizing Article Impact and Engagement
To get the most from every article you publish on LinkedIn, follow these best practices:
Publish Regularly With a Newsletter
Publishing through a LinkedIn newsletter (even if just monthly) is the single best way to grow repeat engagement. Subscribers are notified with each article, helping you nurture leads and stay top-of-mind with your audience.
Use High-Impact Visuals and Media
Images, infographics, and embedded videos make articles more compelling and shareable. If showcasing a walkthrough, consider a tool like Weezly Capture to produce quick screen recordings or face-to-camera explanations directly for your audience.
Optimize for Keywords People Actually Search
Your article’s meta title and description should be keyword-rich and highly relevant. Use tools like Google Search Console, SEMrush, or even LinkedIn’s own search bar to discover trending questions and phrase your content around those searches.
For further ideas on optimizing your visual presence on LinkedIn, check out our internal guide: Boost Your LinkedIn Profile with a Pro Photo, which covers actionable branding tips every professional can use.
Promote Across Channels
Once published, amplify your article across LinkedIn posts, Twitter, your company site, and your newsletter. The multi-channel approach ensures maximum reach and provides more entry points for readers to discover your insights.
Track Results Over Time
Monitor your article’s analytics—both within LinkedIn (views, plays, shares) and in Google Analytics (if linking back to your website). Track which pieces draw organic search traffic and which ones prompt the most engagement, then adjust your strategy for future articles.
Common Mistakes to Avoid When Publishing LinkedIn Articles
- Neglecting the newsletter feature, missing out on automated audience notifications.
- Failing to optimize SEO settings with a search-targeted meta title and description.
- Not including visuals or media, resulting in lower engagement and on-page time.
- Forgetting to add hyperlinks to helpful internal or external resources for added reader value.
- Publishing infrequently or without a content plan, causing inconsistent audience growth.
Leveraging LinkedIn Article Performance for Your Business in 2025
Publishing on LinkedIn is no longer just a branding exercise; it’s a discoverability and lead-generation engine. As more professionals turn to search to solve problems and find trusted advisors, your indexed LinkedIn articles act as inbound magnets, attracting potential clients, employers, and partners far beyond your immediate reach.
For those in sales, lead generation, or business development, this strategy pairs perfectly with other advanced LinkedIn tactics—such as using Weezly Connect to organize conversations in your inbox, send video messages alongside your article links, or book meetings directly from your LinkedIn interactions. Mastering this ecosystem helps you convert readers into connections, conversations, and real opportunities.
To learn how to fuel your blog’s reach through LinkedIn’s unique dynamics, explore our post: Boost Blog Traffic Fast Using LinkedIn in 2025. You’ll find proven strategies for cross-channel promotion and long-term audience building.
Measuring Success: LinkedIn Article Analytics
LinkedIn provides built-in analytics for every article. Track metrics including:
- Readership over time (views, unique readers)
- Traffic sources (LinkedIn, Google, or direct links)
- Engagement actions (shares, reposts, comments on the article)
- Profile visits and new connections driven by content engagement
Use these insights to refine your article topics, publishing frequency, and style. Identify which article types convert best and resonate most with your target audience for ongoing growth.
Final Thoughts: Building Your Authority and Reach With LinkedIn Articles
The landscape of LinkedIn content in 2025 favors accessibility, long-form value, and search-driven discovery. By publishing well-optimized LinkedIn articles and leveraging newsletter notifications, you build both credibility and connection, priming your profile for greater opportunities and revenue potential. Layer in smart visuals, links, and SEO, and your knowledge can reach (and help) far beyond your direct network.
Still have questions about making the most of LinkedIn for professional content? Dive into our breakdown of high-converting outreach strategies in LinkedIn Lead Generation: Verified Sales Leads for more actionable guidance.
FAQ
How do you make a LinkedIn article more discoverable through Google search?
Optimize both the article’s metadata (title and description) with target search keywords and cover relevant, high-value topics that your audience is actively searching for. Format using subheadings, visuals, and links to boost both SEO and reader experience.
Why should I publish via a LinkedIn newsletter rather than a regular article?
Publishing through a newsletter notifies all subscribers each time a new article goes live, resulting in a much higher initial read and engagement rate compared to standalone articles without subscriber notifications.
Can I schedule LinkedIn articles to publish later?
Yes, LinkedIn’s editor allows you to schedule your articles for future dates, which is helpful for planning content calendars, targeting optimal traffic windows, or aligning with launch campaigns.
What kinds of content should be included in LinkedIn articles?
Include actionable insights, personal stories or case studies, step-by-step guides, industry analysis, and links to further reading. Break up the content with visuals and clearly marked sections for the best results.
How soon can a LinkedIn article rank on Google?
Some LinkedIn articles can appear in Google search results within days, thanks to LinkedIn’s high domain authority. The speed of ranking depends on keyword competitiveness and article optimization.
