pricing Pricing Review: Details, Features & More

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Choosing the right customer relationship management (CRM) tool is crucial for any business, and understanding the pricing structure is a key component of that decision. is one of the leading names in the CRM industry, known for its robust features and user-friendly interface. In this blog post, we will delve into the pricing, breaking down the various plans, and features, and how to determine the best fit for your business needs. interface

Introduction to is a modern CRM platform designed to help businesses manage their customer interactions more effectively. With features ranging from contact management to sales automation, it offers a comprehensive suite of tools to enhance productivity and drive growth.

Why Pricing Matters

Understanding the pricing of a CRM tool is essential for several reasons:

  • Budget Planning: Helps in allocating budget effectively.
  • Feature Comparison: Allows comparison of features across different pricing tiers.
  • Scalability: Ensures the CRM can grow with your business.

Overview of Pricing Plans offers a tiered pricing structure to cater to businesses of different sizes and needs. Here’s a detailed look at each plan:

1. Free

Price: $0/month (billed monthly)


  • Unlimited users
  • Access to 50+ data providers
  • AI message writing
  • Up to 100 per people/company search

2. Starter

Price: $149/month (billed monthly)


  • Everything from Free and +:
  • Unlimited users
  • Export to CSV
  • Create unlimited tables
  • Use your own API keys
  • Up to 5,000 per people/company search

3. Explorer

Price: $349/month (billed monthly)


  • Everything from Starter and +:
  • Unlimited users
  • Email tool integrations
  • Get data from anywhere (webhooks)
  • Send data anywhere (HTTP API)
  • Up to 25,000 per people/company search

4. Pro

Price: $800/month (billed monthly)


  • Everything from Explorer and +:
  • Unlimited users
  • CRM integrations
  • Up to 50,000 per people/company search

5. Enterprise

Price: Custom


  • Everything from Pro and +:
  • Unlimited users
  • Unlimited rows (API)
  • Private Clay recipes
  • Dedicated Slack support
  • Sources sync hourly
  • 40 action columns per table
  • AI prompting support
  • Snowflake Pricing Review:

Detailed Feature Analysis

To make an informed decision, it’s essential to understand the features offered in each plan and how they can benefit your business.

Contact and Account Management

This fundamental feature is available across all plans and allows businesses to store and manage customer information effectively. With contact and account management, you can:

  • Store detailed customer information
  • Track interactions and communication history
  • Segment customers for targeted marketing

Sales Automation

Sales automation tools help streamline the sales process by automating repetitive tasks. This includes:

  • Automated follow-ups
  • Lead scoring
  • Pipeline management

The level of automation increases with each plan, offering more advanced features in the Standard, Professional, and Enterprise plans.

Customizable Dashboards and Reports

Customizable dashboards and reports provide insights into sales performance and customer behavior. This feature is particularly beneficial for businesses that need to:

  • Track key performance indicators (KPIs)
  • Generate detailed sales reports
  • Make data-driven decisions

Integration with Third-Party Apps

Integration with other business tools is crucial for seamless operations.’s Standard Plan and above offer integration with popular apps like:

  • Slack
  • Google Workspace
  • Microsoft Office 365

This integration allows businesses to synchronize data and streamline workflows across different platforms.

Advanced Analytics and Reporting

Available in the Professional Plan and above, advanced analytics and reporting tools provide deeper insights into sales and customer data. These tools help businesses:

  • Identify trends and patterns
  • Forecast sales
  • Measure the effectiveness of marketing campaigns

Security Features

Security is a top priority for any CRM. offers enhanced security features in the Professional and Enterprise plans, including:

  • Data encryption
  • Two-factor authentication
  • Regular security audits

Custom API Integrations

For businesses with unique needs, the Enterprise Plan offers custom API integrations. This allows businesses to:

  • Connect with proprietary systems
  • Develop custom workflows
  • Ensure seamless data exchange between platforms

Customer Support provides varying levels of customer support based on the plan:

  • Basic Plan: Limited support
  • Standard Plan: Priority support
  • Professional Plan: Dedicated account manager
  • Enterprise Plan: 24/7 dedicated support

How to Choose the Right Plan

Selecting the right plan depends on several factors:

Business Size and Complexity

  • Small Businesses: The Basic Plan is suitable for small businesses with straightforward CRM needs.
  • Growing Businesses: The Standard Plan offers more advanced features for businesses looking to scale.
  • Mid-sized to Large Businesses: The Professional Plan provides comprehensive tools for more complex CRM requirements.
  • Large Enterprises: The Enterprise Plan offers the highest level of customization and support for large enterprises.

Budget Considerations

  • Evaluate the cost per user and the total number of users.
  • Consider the return on investment (ROI) from the CRM features.

Feature Requirements

  • Identify the must-have features for your business.
  • Compare the features offered in each plan to ensure they meet your needs.


  • Choose a plan that can grow with your business.
  • Ensure the plan offers the flexibility to upgrade as your needs evolve.

Real-World Examples

To better understand how’s pricing plans can be applied, let’s look at some real-world examples:

Startup Scenario

A startup with a small team might opt for the Basic Plan. This plan provides essential CRM features without overwhelming the team with advanced tools. As the business grows, they can upgrade to the Standard Plan to access more advanced automation and integration features.

Growing Business Scenario

A mid-sized company experiencing rapid growth might choose the Standard Plan. The integration with third-party apps and advanced sales automation helps streamline operations and improve efficiency. As the business expands, the Professional Plan offers enhanced analytics and security features to support further growth.

Large Enterprise Scenario

A large enterprise with complex CRM needs would benefit from the Enterprise Plan. The custom API integrations and 24/7 dedicated support ensure the CRM can be tailored to their specific requirements. The advanced security features also provide peace of mind for handling sensitive customer data.

Pros & Cons: Pricing


  • Flexible Plans: Multiple pricing tiers to suit different business needs and budgets.
  • Scalability: Easy to upgrade as the business grows.
  • Comprehensive Features: Advanced tools are available in higher-tier plans.


  • Cost: Higher-tier plans can be expensive for small businesses.
  • Complexity: Advanced features may require training and support.


Understanding the pricing structure of is crucial for making an informed decision about your CRM needs. By evaluating the different plans, features, and costs, you can select the right option to support your business’s growth and efficiency. Whether you’re a small startup or a large enterprise, offers a range of plans to suit your specific requirements.

For more detailed information about’s pricing and features, you can visit their official pricing page. Additionally, you can read user reviews and comparisons on G2 and Capterra.

By carefully considering your business size, budget, and feature needs, you can make the best choice to leverage’s CRM capabilities effectively.

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