Instantly pricing can get confusing fast. There are four separate product categories, each with its own set of plans, and the costs add up if you’re not paying attention. This is the full breakdown for 2026 so you know exactly what you’re paying for before you sign up.
I’ll cover every plan, what’s included, what’s not, and where Instantly gets expensive compared to alternatives.
Instantly Pricing Overview: 4 Products, 4 Price Tiers
Instantly isn’t one product with one price. It’s actually four separate tools you can buy independently or bundle together:
- Outreach (cold email sending and warmup)
- SuperSearch (B2B lead database)
- CRM (pipeline management)
- Email Verification
Each has its own pricing tiers. Most people start with Outreach, which is the core product. Here’s what each one costs.
Instantly Pricing for Outreach (Cold Email)
This is the product most people mean when they search for Instantly pricing. It handles cold email sending, warmup, and campaign management.
| Plan | Monthly Price | Yearly Price | Email Accounts | Contacts | Emails/Month |
|---|---|---|---|---|---|
| Growth | $47/mo | $37.60/mo | Unlimited | 1,000 | 5,000 |
| Hypergrowth | $97/mo | $77.60/mo | Unlimited | 25,000 | 100,000 |
| Light Speed | $358/mo | $286.30/mo | Unlimited | 100,000 | 500,000 |
| Enterprise | Custom | Custom | Unlimited | 100,000+ | 500,000+ |
What you get with each Outreach plan
Every Outreach plan includes unlimited email accounts and unlimited warmup. That’s the headline feature and the main reason teams pick Instantly over competitors that charge per seat or per email account.
Growth ($47/mo) is where most solo founders and freelancers start. 5,000 emails per month and 1,000 contacts sounds low, but it’s enough if you’re testing cold email or running small campaigns. You get chat support only.
Hypergrowth ($97/mo) is the sweet spot for most sales teams. 100,000 emails and 25,000 contacts covers serious outreach volume. You also get premium live support, which matters when deliverability issues pop up mid-campaign.
Light Speed ($358/mo) is for agencies and high-volume senders. The big upgrade here is SISR (dedicated private server and IP rotation), which helps with deliverability when you’re sending at massive scale. You also get 500,000 emails per month.
Instantly Pricing for SuperSearch (Lead Database)
SuperSearch is Instantly’s built-in B2B lead finder. It’s a separate purchase from Outreach.
| Plan | Monthly Price | Yearly Price | Credits/Month |
|---|---|---|---|
| Growth | $47/mo | $42.30/mo | 1,500-2,000 |
| Supersonic | $97/mo | $87.30/mo | 5,000-7,500 |
| Hyper Credits | $197/mo | $177.30/mo | 10,000-200,000 |
SuperSearch pulls from a database of 450M+ B2B contacts. You get 13 filters including keywords, job title, company size, and industry. Email enrichment comes from 5+ verification providers, and you get access to 5 major LLMs for AI-assisted search.
The credit system is where it gets tricky. Each lead lookup costs credits, and the ranges vary by plan. If you’re sourcing leads at scale, the Hyper Credits plan at $197/mo is the most cost-effective per lead.
Instantly CRM Pricing
| Plan | Monthly Price | Yearly Price | Key Features |
|---|---|---|---|
| Growth CRM | $47/mo | $37.90/mo | Unlimited seats, master inbox, opportunities, tasks |
| Hyper CRM | $97/mo | $77.60/mo | Everything in Growth + AI, calling, SMS, visitor tracking |
The CRM is Instantly’s newest addition. Growth CRM gives you unlimited seats (no per-user pricing), a master inbox that pulls in replies from all your sending accounts, and basic pipeline management. Hyper CRM adds calling, SMS, website visitor tracking, and their AI assistant.
The unlimited seats model is notable. Most CRMs charge per user, which gets expensive for agencies managing multiple reps. Instantly pricing for CRM keeps costs flat regardless of team size.
What Instantly Pricing Looks Like in Practice
Here’s the thing nobody tells you about Instantly pricing: most teams end up paying for multiple products. You want Outreach for sending, SuperSearch for finding leads, and maybe the CRM for tracking deals. That adds up.
A realistic budget for a serious sales team:
- Solo SDR: Outreach Growth ($47) + SuperSearch Growth ($47) = $94/mo
- Small team (3-5 reps): Outreach Hypergrowth ($97) + SuperSearch Supersonic ($97) + CRM Growth ($47) = $241/mo
- Agency: Outreach Light Speed ($358) + Hyper Credits ($197) + CRM Hyper ($97) = $652/mo
And that’s the yearly pricing. Monthly billing bumps each of those up by about 20%.
What’s Missing from Instantly (and What to Add)
Instantly is a great cold email platform. But cold email is just text. In 2026, the teams booking the most meetings are adding personalized video to their outreach sequences.
That’s where Instantly pricing tells only half the story. The platform doesn’t have built-in video creation, personalization, or embedded scheduling. If you want to stand out in your prospect’s inbox, you need to pair it with a video tool.
Weezly integrates natively with Instantly. You can generate AI-personalized videos directly inside your Instantly campaigns without switching tools. Record your face once, and the AI creates a unique video for each prospect with their name, company, and LinkedIn profile as the background. The video includes a built-in booking calendar, so prospects can schedule a meeting right from the video page.
The combination of Instantly for cold email delivery plus Weezly for personalized video is what high-performing SDR teams are running right now. It’s the difference between a 1% reply rate and a 5% reply rate.
Instantly Pricing vs Competitors
How does Instantly pricing compare to other cold email tools?
| Tool | Starting Price | Email Accounts | Key Difference |
|---|---|---|---|
| Instantly | $37.60/mo (yearly) | Unlimited | Best warmup, simple UI |
| Smartlead | $39/mo | Unlimited | More API flexibility |
| Lemlist | $39/mo | 1 per plan | Multi-channel (email + LinkedIn) |
| Saleshandy | $25/mo | Unlimited | Cheapest option |
| Reply.io | $49/mo | 1 per plan | AI SDR features |
Instantly’s main advantage over competitors is unlimited email accounts and warmup on every plan. Smartlead matches this, but Lemlist and Reply.io charge per email account, which gets expensive fast when you’re running 10-20 sending accounts for deliverability.
Where Instantly falls behind is multi-channel outreach. Lemlist lets you add LinkedIn steps to your sequences. HeyReach handles LinkedIn automation. And Weezly adds personalized AI video to any channel. Most teams running serious outreach in 2026 combine Instantly with at least one of these tools.
Is Instantly Worth the Price?
For pure cold email, yes. Instantly pricing is competitive, the warmup system works, and unlimited email accounts is a real advantage. If you’re running text-only cold email campaigns, the Hypergrowth plan at $97/mo gives you everything you need.
But if you want to maximize your reply rates, don’t stop at Instantly alone. Add personalized video through Weezly to your sequences. The teams that combine cold email with AI video are seeing 2-3x more booked meetings than those sending text only.
Check Weezly’s pricing here to see how it fits into your outreach stack.
Instantly Pricing FAQ
How much does Instantly cost per month?
Instantly pricing starts at $47/mo for the Outreach Growth plan (or $37.60/mo on yearly billing). Most sales teams use the Hypergrowth plan at $97/mo. If you need SuperSearch for lead finding or the CRM, those are separate purchases starting at $47/mo each.
Does Instantly offer a free plan or free trial?
Instantly offers a free trial on their Outreach plans so you can test the platform before committing. There is no permanent free plan. You’ll need a paid subscription to run campaigns long-term.
Is Instantly cheaper than Lemlist?
It depends on your setup. Instantly pricing starts slightly higher at $47/mo vs Lemlist’s $39/mo. But Instantly includes unlimited email accounts on every plan, while Lemlist charges per email account. If you’re running 5+ sending accounts (which most cold emailers do for deliverability), Instantly ends up cheaper.
Can I use Instantly with video outreach tools?
Yes. Weezly integrates natively with Instantly, letting you generate AI-personalized videos directly inside your email campaigns. You record once and the AI creates unique videos for each prospect with embedded scheduling. It’s the easiest way to add video to your Instantly workflows.
What’s the difference between Instantly Outreach and SuperSearch?
Outreach is for sending cold emails (campaigns, warmup, email accounts). SuperSearch is a separate lead database for finding B2B contacts. You buy them independently. Most teams need both: SuperSearch to find leads, Outreach to email them.
Does Instantly charge per user?
No. Instantly pricing is per workspace, not per user. You can add team members without paying extra. The CRM plans also include unlimited seats. This makes Instantly more affordable than per-user tools like HubSpot or Outreach.io for larger teams.
Is Instantly good for agencies?
Yes, especially with the Light Speed plan ($358/mo) that includes dedicated servers and IP rotation for high-volume sending. Agencies that also want personalized video for clients can add Weezly’s agency plan for white-label video outreach across all client accounts.
