Understory

We run an integrated Allbound growth system for B2B companies, combining paid media across LinkedIn, Google, Meta, Reddit and X, GTM engineering and outbound (cold email, personalization and trigger-based campaigns), LinkedIn content for founder and executive positioning, creative and landing pages, and RevOps on HubSpot and Salesforce. We primarily serve B2B companies, with particular strength in AI-native businesses and SaaS, working with clients from seed stage through IPO, including Clay, Zapier, Expensify and HockeyStack. We are based in San Francisco, California. We coordinate signals across channels so that activity in one channel triggers the next, aiming to reach only accounts that are actually in-market. We have worked with 100+ B2B clients and typically ask for a minimum six-month commitment.