Refine Labs

We help mid-market and enterprise B2B SaaS companies modernize their marketing strategy, shifting away from traditional lead generation toward performance driven demand generation focused on pipeline quality and return on investment. Our services include paid search and paid social campaign management, key account engagement strategy, marketing measurement and metrics realignment, content and creative production, and change management consulting to help teams adopt a revenue focused operating model. We serve mid-market and enterprise B2B SaaS companies with 50 million dollars or more in annual recurring revenue, and we have worked with over 300 such organizations, including Clari and FirstUp. We are based in Boston, Massachusetts. On average, our clients grow qualified pipeline by 50 percent in under a year. With Clari, we delivered a 67 percent reduction in customer acquisition cost, a 36 percent lower cost per qualified opportunity and a 64 percent higher deal conversion rate within 9 months. With FirstUp, we grew hand raisers by 46 percent and pipeline by 59 percent year over year. We focus on measuring revenue impact, pipeline quality, sales velocity and cost efficiency rather than vanity metrics.