Professional Prospecting Systems

We run business-to-business telemarketing and cold calling programs paired with email lead nurturing, using what we call Laser Focused Telemarketing: emails and reporting that concentrate follow-up calls on the warmest prospects. Our core services are B2B appointment setting and lead generation, supported by a calling workflow we implement in Salesforce. We target C-level decision makers on behalf of clients selling high-ticket products and services, across a range of industries. We are based in Canada and deliver our B2B outbound marketing programs to clients across North America. We were founded in 1997 by David Rankine, and our calling team averages eight years of experience. We start every program with a Business Development Discovery Process to understand a client's market, products, and audience, then build a calling script and email content around it, and hold weekly conference calls with clients to review results.