Gen Leads

We build qualified B2B pipelines through real conversations rather than volume outreach. We run outbound campaigns across phone, email, and LinkedIn, each built around a customised Playbook covering targeting, messaging, conversation structure, and qualification, and we also offer outsourced business development management and customer retention work. We work with SaaS and technology companies, professional services firms such as accounting, consulting, legal and financial services, B2B product and distribution businesses, and companies entering the Australian market for the first time. We are Australian-owned and based in Surry Hills, Sydney, with every consultant based in Australia and no offshore operations. We have worked with more than 100 Australian B2B businesses since 2010, our average client retention is over three years, campaigns typically go live within two to three weeks, and our customer retention work has driven revenue increases of up to 68% for clients.