2X (formerly Intelligent Demand)

We operate as a Marketing as a Service (MaaS) provider for B2B enterprises, delivering strategy and consulting, campaigns and demand generation, content and creative, marketing operations and data enablement, AI-driven automation, and GTM engineering as an on-demand extension of client marketing teams. We serve enterprise B2B CMOs and marketing leaders, with clients including SAP, Ricoh, ConnectWise, Gibraltar, JAGGAER and Emburse. We are headquartered outside Philadelphia in Malvern, Pennsylvania, and operate with a global delivery model. We report delivering 5.2 million hours of marketing work annually and more than 90% enterprise client retention over seven years, and following our acquisition of Knownwell we describe ourselves as a GTM human-agentic services company.